#USA #New York #Sports Media #OutKick #Clay Travis

OutKick's Remarkable Q2 Growth in 2025

In its latest report, OutKick, a prominent multimedia sports platform, has demonstrated impressive growth metrics for the second quarter of 2025. The platform boasts a notable increase in its digital presence, a testament to its evolving strategy and content relevance in today's sports media landscape.

According to data from Comscore, OutKick experienced a 26% rise in monthly unique visitors, averaging 6.2 million on desktop and mobile devices combined. This impressive growth is reflected in the overall viewership, with total views reaching 61 million, marking a staggering 38% increase. Additionally, users spent a total of 57 million minutes consuming content on the platform, equating to a remarkable 37% growth compared to previous quarters.

June 2025 proved to be a particularly productive month, showcasing OutKick's upward trajectory. The platform recorded 6.7 million unique visitors, which is a 19% increase from May 2025 and a 14% year-over-year improvement from June 2024. The total multiplatform views reached 31 million, representing a 16% growth from the previous month and a 35% rise from the previous year. Furthermore, users engaged for a total of 29 million minutes, translating to a 17% increase versus May 2025 and a considerable 40% rise compared to June 2024.

Gary Schreier, OutKick's Senior Vice President and Managing Editor, attributed this remarkable growth to the platform's unique position in sports media. He stated, "June was a great month for OutKick and completes a tremendous Q2 2025. This month alone, the platform gained national attention due to Simone Biles’ comments about Riley Gaines, as well as being the only outlet to interview Brittney Griner regarding her remarks from the bench. These instances underscore OutKick's fearless approach, helping to drive significant growth month over month and quarter over quarter."

OutKick's total digital multiplatform unique visitors for June reached 20.1 million, securing the platform 15th place among over 350 sports entities, surpassing competitors like The Athletic, NBC Sports Group Video, and DraftKings. This positions OutKick as a formidable player in the sports media ecosystem amidst fierce competition.

Social media engagement also witnessed remarkable growth during this time. OutKick recorded over 1.7 million social actions across platforms such as Facebook, X (formerly Twitter), and Instagram, marking a 33% increase compared to May 2025. Video content proved particularly popular, with over 16.9 million views across Facebook, X, and YouTube—this is a 54% rise since the previous month.

As one of the fastest-growing multimedia platforms, OutKick is committed to producing and distributing engaging content that intertwines sports culture with news. Their array of contributors includes respected reporters and hosts, who collectively reach tens of millions of fans monthly through their website, social media platforms, video livestreams, podcasts, and radio broadcasts.

Founded by Clay Travis and currently owned by FOX Corporation, OutKick has positioned itself at the forefront of sports media by embracing an authentic and fearless reporting style. The ongoing growth and success of OutKick not only reflect their dedication to quality content but also the evolving interests and demands of sports fans today.

As 2025 progresses, it will be fascinating to watch how OutKick continues to evolve, engage its audience, and maintain its competitive edge within the vibrant world of sports journalism.