#2024 Trends #Grubhub #food delivery

Grubhub's 2024 Delivered Trend Report: A Deep Dive into Consumer Choices

Grubhub's recently unveiled 2024 Delivered Report showcases a vibrant year marked by Americans truly embracing the idea of 'doing the most' when it comes to food delivery. As trends shifted across restaurants, grocery stores, and convenience shops, consumers demonstrated a penchant for indulgence, innovation, and variety in their ordering habits.

With the report highlighting the unique nuances of consumer preferences, it’s clear that the minimalist approach was tossed aside as Americans opted for bold flavors and hearty portions. For many, 2024 was not just about convenience; it was about creating memorable dining experiences at home and on the go.

Protein-Packing Choices

One standout feature of this year’s delivery pattern was the increased consumption of protein. Chicken dominated the market, accounting for nearly 40% of all Grubhub restaurant orders. It was so prominent that it outperformed beef in grocery carts by a staggering three-fold margin! From the popular double protein orders at Chipotle to the revival of cottage cheese on social media, protein was never just a mere necessity; it became a cornerstone of culinary creativity.

Major cities embracing this protein trend included New York, Los Angeles, Chicago, San Francisco, and Boston where inventive uses for chicken and other protein sources flourished.

Espresso Enthusiasm

The love affair with espresso reached new heights in 2024. Orders skyrocketed, particularly around late June when the drink coincided with popular music charts. Just like the beats blasting in playlists across the nation, espresso shots were also on the rise, showcasing consumer demand for more variety—evident with nearly 15,000 unique latte variations offered through Grubhub. Cities like Miami, Los Angeles, Denver, Boston, and New York led the charge in espresso enthusiasm, solidifying caffeinated drinks as essentials rather than luxuries.

The Resurgence of Pickles

In an unexpected twist, pickles surged by 14% in total orders—a staple that found new life as sandwich substitutes and intriguing cocktail ingredients. The global palate was slowly expanding, with diners experimenting with classic flavors in fresh, exciting ways.

Convenience Stores as Culinary Hotspots

Convenience delivery transformed into a 24-hour gastronomic adventure. With items like classic hot dogs, sodas, and bananas topping the order lists, these local spots became hubs of varied culinary experiences. Interestingly, Dr Pepper emerged as the most popular soda—it proved something as simple as a drink order could reflect broader cultural trends, even embracing the bold twist of pickles in sodas!

Corporate Ordering Returns

As office life resumed, corporate coffee orders soared by 53%, leaving little doubt that workers wanted to maximize perks while navigating their return to in-person workplace rhythms. Dishes once dismissed as lunch staples, such as burrito bowls, saw a significant rise in popularity, thanks to the **