Häagen-Dazs® Shops Introduces a Decadent New Sundae
Häagen-Dazs® Shops is set to redefine dessert experiences with the introduction of their latest creation, the Salted Brown Butter Cookie Dazzler. Launching nationwide starting April 1 through June 14, this indulgent concoction reimagines the classic ice cream sundae, making it a must-try for ice cream lovers.
The Salted Brown Butter Cookie Dazzler features Häagen-Dazs’ exclusive Salted Brown Butter Cookie ice cream—a flavor that perfectly balances sweetness and saltiness, combining buttery notes with a hint of salt for added depth. The dessert is further enhanced by crispy chocolate chip cookies and hot fudge, crowned with a light cloud of whipped cream. Each element has been carefully selected to create a harmonious blend of textures and flavors, making it an indulgent treat for all dessert aficionados.
Rachel Jaiven, Marketing Director at Häagen-Dazs Shops, expressed enthusiasm about the new creation, stating, "With our newest dessert, we've taken a timeless classic and elevated it into an indulgent, next-level experience. This decadent creation reflects our commitment to continuous innovation—where every ingredient is carefully crafted to strike the perfect balance of warm and cool, sweet and savory. It’s a treat meant to be savored, one spoonful at a time."
This exciting dessert is designed to delight the senses and serves as a perfect companion for those seeking a luxurious ice cream experience. It emphasizes Häagen-Dazs’ mission to provide customers with extraordinary flavors and exceptional quality.
In addition to this delicious treat, Häagen-Dazs is also urging guests to engage with their newly revamped loyalty app. The app, now featuring a modern design, gives users access to exclusive rewards and special promotions. As a welcome gift, new users can redeem a free cup or cone at any participating Häagen-Dazs shop upon signing up.
The Häagen-Dazs® Shops chain has been serving up indulgent desserts since the opening of their first location in Brooklyn, NY, in 1976. With over 200 establishments across the country, the brand prides itself on offering a diverse menu of ice cream treats, shakes, sundaes, and more. Every visit promises a memorable experience, underpinned by their commitment to high-quality ingredients and service excellence.
The Salted Brown Butter Cookie Dazzler is available for a limited time, so ice cream enthusiasts should take advantage of this thrilling offer while it lasts. Whether you’re dining in or taking out, this enticing sundae is sure to satisfy those sweet cravings. For more details and to stay updated, visit the
Häagen-Dazs website or follow their Instagram and TikTok accounts @haagendazs_us.
In summary, Häagen-Dazs® Shops continues to push the boundaries of frozen desserts by offering innovative and luxurious options that cater to sophisticated palates. Make sure to treat yourself to the Salted Brown Butter Cookie Dazzler this spring—your taste buds will thank you!