#Japan #Nara #Hotto Motto #Japanese Bento #Tenri

Hotto Motto's New Store in Nara

In an exciting development for food lovers, the popular takeout bento chain, Hotto Motto, has officially opened its first outlet in Nara Prefecture. On May 27, 2026, the "Tenri Bessho Store" welcomed its first customers, themed around the concept of making Japanese bento fun and enjoyable.

A Fresh New Design

Hotto Motto, which boasts a total of 2,423 locations as of April 2026, aims to enhance the dining experience with its new store design. The foundation of the new concept is captured in the motto, "Enjoy Japanese Bento!" The design emphasizes bright aesthetics, inviting customers to enjoy their wait with a lively atmosphere while looking forward to their delectable, handmade meals.

Logo and Color Scheme

The store’s logo features a vibrant red, which is the key color associated with Hotto Motto. This bold choice is intentional; the brand wants people to associate the color with their delicious offerings whenever spotted in the city. Additionally, the logo includes a shiny rice symbol, showcasing Hotto Motto's commitment to high-quality rice in their bento boxes.

Atmosphere of Enjoyment

The ambience of the new store reflects Hotto Motto's dedication to providing fun and warmth. With bright outer appearances that draw in customers, the store is designed to make waiting for food an enjoyable experience. The interior allows diners to relax and soak in the inviting environment, further enhancing the feeling of getting a warm meal.

Commitment to Quality

The rice symbol incorporated into the signage and glass panels boldly signifies the brand's pride in its rice. This design element not only beautifies the store but serves as a constant reminder of the quality and thoughtfulness behind every meal prepared.

Store Details

• - Address: 312-1 Besshocho, Tenri City, Nara Prefecture, 632-0018
• - Operating Hours: 9:00 AM to 9:00 PM

The arrival of the Tenri Bessho store contributes to the culinary landscape of Nara, making it easier for residents and visitors alike to enjoy a delicious, homemade bento. Whether it's for a lunch break or a casual dinner, Hotto Motto aims to warm the hearts of its customers through their handcrafted meals.

In the spirit of Nara's rich tradition, the store's opening is also a nod to the past and a focus on future culinary experiences. In an engaging twist, the local community has embraced a fun character inspired by the iconic deer of Nara, humorously dubbed "Hattomutto," which reflects the store's playful approach to dining.

Hotto Motto's expansion into Nara not only marks a significant milestone for the brand but signifies a fresh chapter in making traditional Japanese meals accessible and enjoyable for everyone.