#Japan #Tokyo #Documentary #Plenus #Rice Culture

The Premiere of 'The Story of Rice'

In an effort to promote and celebrate Japan's rich rice culture, Plenus Co., Ltd. is excited to announce the online premiere of the documentary film, 'The Story of Rice.' This film captures the essence of Japan's food heritage centered around rice, as well as the beautiful landscapes and traditional practices that have evolved over centuries.

About the Documentary

Directed by the talented Irish chef Rachel Allen, viewers will accompany her on a journey across various regions of Japan. Through her lens, the film highlights the intricacies of Japanese food culture, showcasing not only rice but also how it intertwines with the daily lives and traditions of the Japanese people.

Watch a snippet of the documentary here!

Event Details

The premiere will take place over three days, from May 9 to May 11, 2025. Attendees will have access to the documentary via a YouTube live stream, which is entirely free.

Premiere Schedule:

• - Date: May 9th (Fri) 10:00 AM – May 11th (Sun) 10:00 PM (JST)
• - Platform: YouTube
• - Cost: Free
• - Viewing URL: Click here to watch!

This unique opportunity aims to make the documentary accessible to a wider audience, who may not have had a chance to view it during past events and screenings.

Exciting Giveaways!

Leading up to the online premiere, Plenus is also thrilled to announce a special Instagram and Facebook giveaway campaign. To celebrate the release, fans are encouraged to follow Plenus's official rice culture social media accounts and engage with campaign posts for a chance to win special prizes, including two bags of Kinmeimai rice used in their popular 'Hotto Motto' bento service.

Giveaway Details:

• - Campaign Duration: May 1 (Thu) 3:00 PM – May 11 (Sun) 10:00 PM (JST)
• - Prize: Two bags of Kinmeimai rice for 20 winners
• - Steps to Enter: 1. Follow Plenus Rice Culture on Instagram and Facebook.

2. Like the giveaway post.

• - Notice: Winners will be notified via DM, and gifts will be dispatched in early June.

Plenus's Commitment to Rice Culture

Plenus has been dedicated to preserving and promoting Japanese rice culture through various initiatives. Their goal is to safeguard this vital aspect of Japanese history and tradition, ensuring that it continues to be celebrated and passed down to future generations.

Additional Projects:

1. Mural 'Seasons of Rice Terraces': A stunning 2m x 1m Japanese paper mural painted by former Prime Minister Yoshiko Hosokawa, showcasing the beauty of Japan's rice terraces through the four seasons.
2. Rice Cultivation Activities: Since 2020, Plenus has been involved in the Kayabacho Aozora Rice Field Project, where children participate in rice cultivation on the rooftop of their office. They also display children’s rice-themed artworks in their rice milling factory, known as the Rice Love Art Project.

Follow this exciting event and be part of the journey to celebrate the essence of Japanese rice culture!

Key Links:

• - Plenus Rice Culture Website

Join us online for a remarkable celebration of food and tradition!