#Japan #Daiichi Sankyo #Tokyo #Lulu #Cold Medicine

Introducing LULU A Premium

On August 31, 2026, Daiichi Sankyo Healthcare Co., Ltd. launched its new product, LULU A Premium, which promises to deliver effective relief for all 11 common cold symptoms. Known as a long-standing family brand in cold medicine, LULU aims to cater to families looking for a reliable over-the-counter remedy. This comprehensive cold medicine is designed for all ages, starting from children aged seven.

Product Features

LULU A Premium is uniquely formulated to address specific cold symptoms, including sore throat, fever, runny nose, cough, and phlegm, making it an ideal choice for those suffering from the miseries of a cold. The breakthrough formulation includes tranesic acid at a dosage of 750 mg and belladonna total alkaloids at 0.6 mg, a first for pediatric cold medicines in Japan. This ensures that it effectively alleviates all 11 cold-related symptoms while being suitable for children, providing parents with peace of mind when treating their families.

The design of the tablet is also user-friendly; it comes in a small, coated format that is easy to swallow, even for children. Additionally, the product is offered in a PTP sheet type, making it a convenient option to carry during outings, with a total of 45 tablets per package.

Development Background

With a reported 90% experience rate of cold symptoms across the population, it’s evident that colds impact many lives, often presenting multiple symptoms simultaneously. Through extensive research, the company recognized the need for an all-encompassing solution tailored to children and adults alike. LULU A Premium aims to be just that, combining two key ingredients at new dosages to create a child-friendly, comprehensive remedy that every household can rely on.

History of the LULU Brand

The LULU brand began its journey in 1951, evolving from a time when medications were commonly compounded by pharmacies. By integrating multiple effective ingredients in a single, sugar-coated tablet, LULU transformed cold relief into a widely accepted family staple. The slogan, “Three sneezes, three LULUs,” popularized the brand, solidifying its place as a trusted household medicine.

For over 75 years, LULU has remained committed to meeting the changing needs of families. The launch of LULU A Premium marks another significant milestone, reinforcing the brand’s promise to support the health and well-being of families, thereby improving their overall quality of life. The dedication to family health and wellness continues as Daiichi Sankyo Healthcare embarks on another chapter, adapting to modern lifestyles while ensuring lasting effectiveness.

LULU A Premium not only symbolizes progress in cold medicines but also the commitment of Daiichi Sankyo Healthcare in supporting self-care initiatives for a healthier society. As a leading OTC pharmaceutical company, Daiichi Sankyo seeks to provide comprehensive healthcare solutions that enhance the lives of individuals everywhere.

Conclusion

In essence, LULU A Premium is set to revolutionize how families approach cold symptoms. It stands as a testament to decades of expertise in the pharmaceutical industry, combining innovation with practicality. By adhering to its core values of quality and consumer trust, LULU A Premium is expected to become a mainstay in medicine cabinets across the nation, helping families cope with the seasonal onslaught of colds effectively.

Through the release of LULU A Premium, Daiichi Sankyo Healthcare looks forward to continuing its legacy as a health partner for families, enabling them to lead healthier, more fulfilling lives.