#Sweden #Stockholm #Cirque du Soleil #Oriflame #Possess Intense

When Beauty Meets Creativity

Oriflame, a global beauty and wellness company, has made a significant stride by partnering with the renowned Cirque du Soleil as its official fragrance partner. This exciting collaboration, announced on June 10, 2026, will kick off with the launch of Oriflame's new fragrance line, "Possess Intense," alongside jaw-dropping performances in Europe and Mexico.

The collaboration merges two celebrated brands, both champions of creativity and self-expression. The Cirque du Soleil is known for showcasing an array of talents from around the world, putting on breathtaking performances that push the boundaries of artistic expression. Meanwhile, Oriflame supports a diverse community of beauty entrepreneurs, empowering them to build businesses and share their creativity, regardless of their backgrounds.

The Essence of Partnership

Anna Malmhake, Oriflame's CEO and President, described this alliance as a remarkable fusion of beauty and creativity. She explained, "Cirque du Soleil captivates audiences with extraordinary artistic displays, while Oriflame enables people to express themselves through beauty and entrepreneurship. Together, we aim to transform the fragrance experience into something truly emotional, intense, and meaningful."

Elena Degtyareva, Chief Marketing Officer at Oriflame, added, "Scents have a unique ability to evoke emotions and transport individuals to different realms. Through this partnership, we are redefining the perfumery experience as one deeply rooted in artistry and storytelling. This vision will become a reality with the launch of Possess Intense later this year – a fragrance that captures confidence, transformation, and self-expression in an elegant manner."

Tina Walsberger, Chief Marketing Officer at Cirque du Soleil, reflected, "At Cirque du Soleil, we celebrate the extraordinary potential of the human spirit through creativity, craftsmanship, and excellence. Partnering with Oriflame has allowed us to align with a brand that shares our belief in fostering confidence, self-discovery, and personal success. Together, we are creating new pathways to engage audiences and consumers through experiences that reflect the imagination, innovation, and ambition inherent in both our brands."

A New Fragrance Experience

As the official fragrance partner for Cirque du Soleil's European and Mexican tours, Oriflame will launch various initiatives to bring their partnership to life across markets and target audiences. The new fragrance line, "Possess Intense," set to debut in Autumn 2026, is inspired by themes of transformation, presence, and inner strength. This fragrance represents a creative interpretation of the partnership, blending artistic storytelling into a sensory experience.

This partnership marks Oriflame's first global collaboration of this magnitude in over a decade, emphasizing their commitment to enhancing brand relevance through culturally rich and creatively driven initiatives. Further details regarding product launches and consumer engagements will be unveiled in the upcoming months.

About Oriflame

Founded in Sweden in 1967, Oriflame has established itself as a global beauty and wellness brand operating in over 60 markets. The company offers a wide range of innovative, high-quality, and sustainable beauty and wellness products. Through a social-selling model, Oriflame supports a global community of around 3 million beauty entrepreneurs and members, empowering them to create their businesses and express their individuality through beauty. Oriflame has been recognized by the Financial Times and Statista as a "European Climate Leader" for five consecutive years.

About Cirque du Soleil

Cirque du Soleil is a world leader in live entertainment, pushing the limits of imagination for over four decades. The organization has captivated over 430 million spectators across six continents and 86 countries since its inception in 1984. Today, Cirque du Soleil employs over 3,000 individuals, including 1,000 artists from more than 75 countries. For more information, visit cirquedusoleil.com.