#Japan #Tokyo #Marketing Strategies #IDEATECH #BtoB Research

Exploring the Power of BtoB Research Content

On May 15, 2026, IDEATECH will take the stage at the THE COMMIT conference with a focused session titled "Creating a Sellable Atmosphere with Research Data: A Practical Framework for BtoB Research Content Utilization." This session will be led by IDEATECH's Executive Vice President, Yoshinobu Kei, who will share concrete examples of effective marketing methods.

Understanding the Conference's Goal
In any business venture, the alignment of strategy and execution often determines success. However, many businesses get caught in the daily grind of lead generation and content production, overlooking the foundational aspects of strategic planning—essentially, who to target, what to deliver, and how to present it. This disconnect can hinder growth and result in missed opportunities.

To tackle this issue, THE COMMIT emphasizes the importance of linking strategy and execution. The conference will feature 30 detailed sessions that cover the entire process from lead acquisition and nurturing to closing deals. Attendees can expect to learn about the latest industry trends and real-world examples of successful marketing and sales strategies.

Session Highlights: Creating a Sellable Atmosphere
In the session hosted by IDEATECH from 13:40 to 14:10, participants will learn about the value of providing content that benefits the customer. High-quality leads, re-engagement of house lists, and nudging prospects toward conversion are common challenges in marketing. The key to overcoming these hurdles lies in delivering valuable content, particularly data-driven insights and case studies.

The concept of "research marketing" focuses specifically on this approach. During this informative session, participants will be presented with practical examples on how to effectively implement research marketing strategies that directly address customer needs.

Who Should Attend?
This session is particularly relevant for:

• - Those feeling limited by current marketing strategies and seeking innovative approaches.
• - Individuals looking for strategies that can be immediately implemented, moving away from theoretical plans to practical execution.
• - Practitioners aiming to enhance collaboration between sales and marketing teams to generate more business.
• - Businesses seeking a holistic review of lead generation to maximize customer lifetime value (LTV).
• - Marketing professionals who want to identify high-probability initiatives within limited resources.

Event Overview
Event Name: THE COMMIT
Dates: May 13 - May 15, 2026
- Day 1: May 13, 2026, from 10:00 AM to 1:25 PM
- Day 2: May 14, 2026, from 10:00 AM to 2:30 PM
- Day 3: May 15, 2026, from 10:00 AM to 4:35 PM
Location: Online via Zoom
Registration Fee: Free (Pre-registration required)
Registration Benefits: Access to archived videos post-event for registered participants.

Register Here: THE COMMIT Registration

Meet the Speaker
Yoshinobu Kei from IDEATECH leads this session, bringing extensive expertise from his journey at various companies, including founding his own venture to support international firms entering the Japanese market. As a key leader at IDEATECH since 2020, he has overseen the launch and development of the research marketing initiative "Risapi." With over 3,000 project proposals and collaboration with more than 300 companies in the BtoB sector, he integrates PR and marketing through compelling content to boost sales.

Learn About Research Marketing: RISAPI
RISAPI harnesses public sentiment through surveys to create valuable content, which can be utilized in press releases, white papers, newsletters, and sales material. This approach accelerates marketing efforts by delivering insights swiftly, typically within 20 business days after project initiation.

Official Site: RISAPI

Company Background
Company Name: IDEATECH Inc.
CEO: Tomo Ishikawa
Location: 2-11-17 Minamiaoyama, Minato-ku, Tokyo, 107-0062, Japan
Established: February 2010
Services Offered: Comprehensive range of marketing and PR solutions including research data marketing, report marketing, content marketing, and more. For further details, visit IDEATECH.