ITG and Finally! Join Forces to Revolutionize Global Content Creation

In an innovative move that could reshape the landscape of content creation, Inspired Thinking Group (ITG), an agile content company powered by AI technology, has announced a strategic partnership with Finally!, a cloud-based VFX and post-production studio. This collaboration aims to tackle one of the most pressing challenges faced by marketers: the rapid delivery of high-quality creative content on a global scale without sacrificing quality.

Drawing upon the artisanal expertise of Finally! and the efficiency and effectiveness of ITG's AI-driven automation and global activation capabilities, this partnership promises to close the gap between premium creative ideas and their adaptation to diverse markets. Ian Hudson, Production Director at ITG, stated, "No one has truly mastered the holy trinity of craftsmanship, speed, and scale until now. This partnership combines ITG's operational scale with Finally!'s creative excellence from conception to execution in every market, on every channel, and in every format."

The joint venture fuses the industry-leading VFX and post-production capabilities of Finally! with ITG's team and its proprietary Storyteq technology, which has been recognized as a leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms and Digital Asset Management in 2025. Furthermore, Finally! stands to benefit from access to ITG's Capture Studios, which are equipped with AI and AR-compatible filming and photography capabilities. This top-of-the-line content creation center includes virtual production and extended reality, automated photography and videography, an infinity cove, custom set builds, lifestyle and development kitchens, and much more, offering a unique solution for any client requirement.

The integration of ITG's teams, technologies, and facilities ensures that every asset produced by Finally! can be comprehensively tailored to the target market, channel, and desired format, guaranteeing the perfect storytelling for every possible customer interaction. Matthew Szabó, co-founder of Finally!, expressed his excitement for the partnership, stating: "We are primarily creatives, so it is painful to see our work compromised when placed in other hands. ITG aligns with our model, focusing heavily on technology as a tool to simplify complexity while enabling more creative expression. With ITG's studio and automation capabilities, we can protect creativity at every stage and scale it globally without sacrificing the soul of the idea."

Historically, creative agencies have poured immense passion into the development of hero concepts that define brand identities and campaigns, only to see their vision diluted in the rush to adapt assets across different formats, languages, and markets. The collaboration of ITG and Finally! prevents this dilution and ensures uncompromised content creation by marrying the craftsmanship behind great marketing with the speed and scope needed to make an impact in today's dynamic landscape.

About ITG


ITG is the leading halo content partner for enterprises worldwide. It eliminates marketing complexities by delivering AI-powered, flexible content quickly and with extensive reach, driving corporate growth and reducing marketing costs. Its client portfolio includes renowned names such as Heineken, Microsoft, Samsung, KFC, and John Lewis Partnership. With over 2,000 employees globally, ITG's Storyteq platform is recognized as a global leader, and its Capture Studios boast cutting-edge technologies spanning from virtual production and extended reality to automated photography and videography.

About Finally!


Finally! operates as a craft-oriented, cloud-based production, post-production, and VFX company with offices in London and Bangkok. At Finally!, project management and key creatives are always located in the same time zone as the client. The company utilizes its global talent network to provide top-tier content for any budget. Founded by industry leaders Matthew and Gary Szabó, Finally! brings a wealth of practical experience into advanced workflows.

Topics Entertainment & Media)

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