Discover the Future of Sports Business: Aichi Sports Co-Creation Lab Starts Enrollment
The Aichi Sports Innovation Project, a collaborative effort between the public and private sectors, is introducing the 'Aichi Sports Co-Creation Lab,' a comprehensive training program aimed at fostering talent in the sports business sector. Scheduled to commence on September 24, 2025, this series will feature specially designed seminars and practical workshops led by top industry professionals from both Japan and abroad. The initiative is designed to cultivate individuals who will contribute to the growth and development of the sports industry while promoting shared social and regional values that stem from sports.
- Other Organizations (group participation): ¥52,800
- Individual Participation: ¥38,200
- Students (University and Graduate Students): ¥8,200
Throughout the eight sessions, participants will engage in diverse themes including an overview of the sports business, marketing strategies, and sponsorship tactics. Each session will conclude with group discussions and individual work that focuses on developing innovative business plans in collaboration with sports teams. This format not only enhances learning but also fosters relationships among attendees and encourages collaboration.
Moreover, participants can expect hands-on fieldwork at professional sports venues, seamlessly integrating theory with practice. The final session allows attendees to present their crafted business plans, sharing the insights and knowledge they've gained throughout the program.
The roster of instructors includes prominent industry professionals, with Yoshifumi Tagami, CEO of The Small Things and the program's producer, among them. Other esteemed speakers include executives working on key projects such as the Hokkaido Nippon-Ham Fighters' new stadium development and the producers behind extreme sports events like the 'Swatch Nines.' Each session will spotlight expert knowledge and practical examples from various sectors of the sports business, ensuring a robust educational experience.
Interested individuals can apply through the following link.
Application Link
Note that all participation spots will undergo a lottery process. Details about eligibility and the application process will be communicated on the Aichi Prefecture website and the official program page.
As part of the Aichi Sports Innovation Project, this initiative emphasizes 'co-creation' in the sports domain. The Small Things, which specializes in creating value through collaboration, will contribute to this effort, seeking to establish new social and regional values based on sports. Yoshifumi Tagami will provide mentorship and guidance to participants, drawing upon his extensive experience in the industry.
Companies interested in sponsorship opportunities or co-creating projects through this program are encouraged to contact The Small Things. Collaborative ventures are welcome, and potential partners can reach out via the contact form found on their website:
Contact Form
The Small Things is named after the experimental soul band WONK’s song
Program Overview
- - Organizer: Aichi Prefecture
- - Production and Management: The Small Things, Inc. (Tokyo)
- - Duration: September 24, 2025 - February 25, 2026
- - Sessions: 8 sessions in total (including a final presentation)
- - Format: Hybrid
- - Venue: Wink Aichi, Nakamura Ward, Nagoya City
- - Target Audience: Professionals and students interested in sports business (Preference will be given to those who can attend all seven sessions)
- - Capacity: 30 participants (Random selection from AiSIA or Aichi Sports Commission members, students, and general public)
- - Participation Fees:
- Other Organizations (group participation): ¥52,800
- Individual Participation: ¥38,200
- Students (University and Graduate Students): ¥8,200
Program Features and Instructors
Throughout the eight sessions, participants will engage in diverse themes including an overview of the sports business, marketing strategies, and sponsorship tactics. Each session will conclude with group discussions and individual work that focuses on developing innovative business plans in collaboration with sports teams. This format not only enhances learning but also fosters relationships among attendees and encourages collaboration.
Moreover, participants can expect hands-on fieldwork at professional sports venues, seamlessly integrating theory with practice. The final session allows attendees to present their crafted business plans, sharing the insights and knowledge they've gained throughout the program.
The roster of instructors includes prominent industry professionals, with Yoshifumi Tagami, CEO of The Small Things and the program's producer, among them. Other esteemed speakers include executives working on key projects such as the Hokkaido Nippon-Ham Fighters' new stadium development and the producers behind extreme sports events like the 'Swatch Nines.' Each session will spotlight expert knowledge and practical examples from various sectors of the sports business, ensuring a robust educational experience.
Application Process
Interested individuals can apply through the following link.
Application Link
- - Member Pre-registration (AiSIA or Aichi Sports Commission members): August 5, 2025 - August 18, 2025
- - General Registration (Businesses, organizations, and students): August 19, 2025 - September 4, 2025
Note that all participation spots will undergo a lottery process. Details about eligibility and the application process will be communicated on the Aichi Prefecture website and the official program page.
The Role of The Small Things
As part of the Aichi Sports Innovation Project, this initiative emphasizes 'co-creation' in the sports domain. The Small Things, which specializes in creating value through collaboration, will contribute to this effort, seeking to establish new social and regional values based on sports. Yoshifumi Tagami will provide mentorship and guidance to participants, drawing upon his extensive experience in the industry.
Partnerships and Inquiries
Companies interested in sponsorship opportunities or co-creating projects through this program are encouraged to contact The Small Things. Collaborative ventures are welcome, and potential partners can reach out via the contact form found on their website:
Contact Form
About The Small Things
The Small Things is named after the experimental soul band WONK’s song
Topics Sports）
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