Hublot Welcomes Jung Kook as Global Brand Ambassador, Blending Watchmaking with Music

A New Era for Hublot: Jung Kook Takes the Spotlight

In a groundbreaking announcement made in Seoul, Hublot has welcomed Jung Kook, the talented artist and performer from the international sensation BTS, as their new global brand ambassador. This collaboration marks a significant crossover between the realms of haute horlogerie and contemporary music, highlighting a fusion that symbolizes originality in both industries.

Hublot is notorious for its innovative spirit. Since revolutionizing luxury watch designs with the fusion of gold and rubber in 1980, and subsequently with the launch of the Big Bang in 2005, the brand has become synonymous with cutting-edge craftsmanship and unique design. The watchmaker has consistently reinvented its identity, creating iconic pieces that resonate with both watch enthusiasts and fashion-forward consumers. The selection of Jung Kook, whose artistic brilliance knows no bounds, mirrors this commitment to innovation.

The Convergence of Time and Music

In discussing this partnership, Jung Kook reflected on the connection he felt during the 2022 FIFA World Cup, where he performed "Dreamers" while Hublot was the official timekeeper of the event. "There was a moment where time and music converged. With this collaboration, I feel a return to that connection," he remarked, emphasizing his admiration for Hublot's fearless approach to watchmaking.

Hublot's CEO, Julien Tornare, echoed this sentiment, stating, "Jung Kook is one of the most influential artists of his generation. His precision and passion align perfectly with Hublot's ethos. Just as we constantly refine and redefine our creations, Jung Kook embodies evolution through his artistry. We are honored to welcome him to the Hublot family."

The Essence of Jung Kook x Hublot

The partnership represents more than just a combination of a global brand and a superstar; it is a narrative of convergence, reconnecting both parties to their roots while embracing an unparalleled sense of originality. Jung Kook, with his genre-blending performances and emotional depth, exemplifies Hublot's artistic vision.

Big Bang Original Unico - The Ideal Companion for Jung Kook

One of the highlights of this collaboration is the introduction of the Big Bang Original Unico 2026, a watch that encapsulates Hublot's two-decade expertise in horology. This piece represents continuous evolution, layered like the artistic journey of Jung Kook himself. It symbolizes collaboration, reflecting his personal style and creative direction, rather than serving merely as an accessory. For Jung Kook, the Big Bang Original Unico is an extension of his artistic language.

Hublot's history is rich with bold moves that have defined the landscape of luxury watches. The introduction of the Big Bang not only redefined traditional watch aesthetics but also set a precedent for style, earning accolades such as the "Best Design" at the Geneva Watchmaking Grand Prix in its debut year. Today, the Big Bang collection continues to embody Hublot's avant-garde spirit and commitment to innovation.

From its inception in 1980 to the latest design innovations in 2026, the concept of fusion remains at the heart of Hublot’s artistry. The integration of unconventional materials and unique aesthetic principles in their timepieces tells a story of courage and creativity.

The Unico Movement: A Testament to Hublot’s Craftsmanship

Created in 2010, the Unico movement marks a pivotal moment for Hublot, showcasing the brand’s commitment to independence and innovation in watchmaking. This movement has become a hallmark of Hublot's identity as a watchmaker, characterized by its robust design and revolutionary chronograph mechanics.

Features of Unico include a flyback chronograph function and impressive precision, allowing for an accuracy of -2/+4 seconds per day and a 72-hour power reserve. Hublot’s craftsmanship is meticulously tested to ensure performance, reliability, and precision, reflecting the spirit of both the brand and Jung Kook's dedication to his craft.

Conclusion: The Future of Hublot and Jung Kook

The partnership between Hublot and Jung Kook is set to reshape the landscape of luxury watchmaking and music. By embracing their shared principles of innovation and originality, both Hublot and Jung Kook are charting new territory that promises to inspire and excite fans and collectors alike. Hublot invites everyone to experience the art of fusion not just as a brand but as a lifestyle where creativity knows no bounds.

Hublot & Jung Kook