#Japan #Tokyo #CJ Foods Japan #Michu #Vinegar Drink

CJ FOODS JAPAN Unveils Exciting New Characters for Michu

In a delightful development for fans of the beauty vinegar drink brand Michu, CJ FOODS JAPAN has officially launched its very first characters. As part of an effort to enhance engagement with consumers and create a fun storyline around their products, Michu is not just a product but now a vibrant persona.

Meet the Characters

Michu (みちゅ / 미츄)

• - Special Skill: Uses magical powers to transform fruits given by her friends into delicious Michu drinks.
• - Personality: Sociable and curious, always eager to meet new companions.
• - Background: Michu is a fairy born from a drop of dew by chance. Despite her vibrant social nature, details about her age remain a mystery.

Zakumaru (ざくまる / 자쿠마루)

• - Hobby: Loves staying active and enjoys physical activities.
• - Personality: While appearing responsible, he also has a clumsy side that can lead to dropping seeds when he trips.
• - Background: Zakumaru is friends with Masunyan. He has an open heart and his home is atop a tree where he lives with his family as the eldest of three siblings.

Masunyan (ますにゃん / 마스냥)

• - Hobby: Enjoys relaxing in saunas.
• - Personality: Free-spirited and laid-back, he looks up to the older Zakumaru like a brother. Masunyan is not overly talkative but is always attentive to the conversations around him.
• - Background: He comes from a big family and is the youngest, a role he embraces with charm and playfulness.

The Concept Behind the Characters

The lore surrounding Michu and her fruity friends unfolds in a whimsical forest rich with fermented concepts. Each character helps articulate the brand's essence, turning fruit from nature into refreshing vinegar drinks through their adventures.

About Michu

Michu represents a 100% fruit-based fermented vinegar drink, ensuring a crisp and fruity flavor profile. The unique fermentation process allows the drink to retain its health benefits while being pleasant to the palate. Customers can also enjoy various flavors that highlight the natural sweetness of the fruits used.

For those looking to explore Michu's world, the brand’s characters will frequently feature through their official Instagram and X accounts, offering glimpses of new adventures and drink ideas. Be sure to follow their journey as they bring fun and creativity to the beauty vinegar scene!

• - Website: Michu HP
• - Instagram: Michu Official Instagram
• - X: Michu Official X

About CJ FOODS JAPAN

CJ FOODS JAPAN is the Japanese arm of CJ CheilJedang, a prominent Korean food company. Established in 2019, this corporation aims to bring health, enjoyment, and convenience to consumers through high-quality food products including sauces, seasonings, and kimchi. In addition to Michu, they provide the renowned bibigo brand, connecting traditional Korean flavors to consumers around the world.

• - Company Website: CJ FOODS JAPAN

With the introduction of Michu and her friends, CJ FOODS JAPAN is poised to further innovate and connect with their audience, making the world of vinegar beverages more enjoyable and character-driven.