Nobishiro: A New Rice-Based Sweet Sake From Hokkaido's Niki Town

Nobishiro: Sweet Sake from Hokkaido's Ginyama Rice

In an exciting development for food enthusiasts and fans of local delicacies, the Red Horse Corporation, based in Sumida, Tokyo, has announced the launch of its rice malt sweet sake, Nobishiro. This unique beverage is crafted from Ginyama rice sourced from Niki Town in Hokkaido and has been introduced as part of the town's hometown tax incentive offerings.

Celebrating Ginyama Rice and Niki Town's Rich Culture

Niki Town, known for its exquisite cherries, has long been a hub for local produce. However, the need for a year-round delicacy to represent the town was evident. With this in mind, the Red Horse Corporation sought to elevate Ginyama rice to new heights, creating a product that encapsulates the essence of the region. The product name, Nobishiro, embodies the limitless possibilities for the town, its people, and their lives.

Through extensive product development, including community feedback and a celebratory tasting event held in May, Nobishiro was officially launched, and the reception has been overwhelmingly positive. Attendees at the tasting praised the drink for its natural sweetness and smooth flavor, making it an appealing choice for a wide audience. Additionally, suggestions for creative pairings with grape and tomato juices have emerged, showcasing its versatility.

Gifting Niki Town's Charm Through Hometown Tax Incentives

On June 5, 2026, Nobishiro was officially categorized as a hometown tax gift, marking a significant milestone in promoting Niki Town's broader allure beyond its famous fruits. This sweet sake, made entirely from Ginyama rice and free from added sugars and alcohol, allows consumers to savor the rice's inherent sweetness. By providing this unique offering through tax incentives, Nobishiro aims to foster a deeper connection between patrons and Niki Town throughout the year.

Hometown Tax Contribution Options

Nobishiro is available in several contribution tiers:
1. 900ml: 6,000 yen
2. 2 bottles (900ml each): 9,000 yen
3. 3 bottles (900ml each): 12,000 yen

These contributions can be made on major donation platforms such as Furusato Choice and Rakuten Furusato Tax.

Expanding Nobishiro's Reach Through Community Events

Looking ahead, Nobishiro is set to feature at various local events, including the upcoming Cherry Blossom Festival on June 28, 2026, and the Niki Fruits & Wine Marathonic on September 12, 2026. The Red Horse Corporation is committed to raising awareness of Nobishiro through these events and hopes to build a loyal following for Niki Town by introducing its distinctive flavors to a broader audience.

About Red Horse Corporation

Founded in March 1964, the Red Horse Corporation specializes in regional industry support and consumer goods. With a vision to enhance local industries, the firm aligns community resources with innovative products that resonate with local culture and taste.

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