#Japan #Tokyo #esports #Ex-Ture #ZETA DIVISION

Ex-Ture Partners with ZETA DIVISION BUSINESS CLAN

In an exciting move for the eSports community, Ex-Ture Inc., headquartered in Shibuya, Tokyo, has announced its membership in the ZETA DIVISION BUSINESS CLAN (ZBC), a corporate member organization supported by the professional eSports team ZETA DIVISION. With this new partnership, Ex-Ture aims to further its commitment to the development of the eSports scene while enhancing cultural values and community engagement.

Background and Purpose of Joining ZBC

Ex-Ture's decision to join ZBC stems from a clear vision: to support the challenges faced by world-class eSports teams like ZETA DIVISION. This organization seeks to promote collaboration across borders and provide continuous support for the drive and enthusiasm generated by eSports. By joining ZBC, Ex-Ture intends to contribute not only to the competitive aspects of eSports but also to initiatives that expand its social value, recognition, and connection to various societal elements such as community involvement, education, career opportunities, and regional revitalization.

A prominent aim of this partnership is to increase employee engagement and foster unity within the organization. Ex-Ture recognizes the growing interest in eSports and gaming culture among its employees, and through this membership, it plans to invigorate internal communication and enhance the spirit of challenge within the team. This initiative hopes to integrate eSports culture into the workplace to strengthen the sense of belonging and teamwork among staff.

Moreover, Ex-Ture aims to connect with the next generation (Generation Z), leveraging this partnership to strengthen its recruitment communication and outreach strategies by understanding this demographic's fan base.

Future Initiatives

As a member of ZBC, Ex-Ture will not only support the activities of ZETA DIVISION but also engage in various programs designed to foster a deeper understanding of eSports. These initiatives will focus on building communities both within and outside the organization, as well as creating opportunities for exchanges between companies. Through a comprehensive approach, Ex-Ture aims to enhance the engagement and comprehension of eSports, allow for meaningful connections, and stimulate collaboration across various sectors.

Representative's Comment

Kengo Harada, CEO of Ex-Ture, expressed his enthusiasm about the partnership: "Our company has always recognized the potential of eSports, driven by its energy and community power. By joining ZETA DIVISION BUSINESS CLAN, we aim to further enhance the value of eSports and contribute to its cultural evolution. We also intend to foster an environment that encourages communication inspired by gaming culture, supporting our challenges and aspirations."

About Ex-Ture Inc.

Founded in December 2012, Ex-Ture Inc. specializes in providing support for marketing technology utilization, data utilization, and AI application, among other services. Located in the heart of Tokyo, the company continues to drive innovation and community involvement in various industries. More information can be found on their official website at Ex-Ture.