#Japan #MID LAND HOPS #Yoriimachial #VectorBrewing #Yoriimachi

Unique Craft Beer Experience Begins

In the picturesque Yoriimachi town of Saitama, Japan, a special collaboration is brewing: the limited-release craft beer named ‘MID LAND HOPS,’ crafted from the fresh hops grown thanks to the community initiative known as the Yoriimachi Ale Project. The unveiling of this product took place on October 13, 2025, and it will be available to the general public starting on October 16, 2025. This initiative is spearheaded by Lina Co., Ltd., headed by Masahiro Ogawa, combining their brewery, VectorBrewing, with local agriculture to create a unique drinking experience.

The Story Behind Yoriimachi Ale Project

The Yoriimachi Ale Project is an exciting venture launched in 2024, aimed at cultivating hops and brewing beer to foster a local culture centered around deliciousness, fun, and connection. The team consists of key community figures including Shinozaki, Kubo, Kasahara, and Okumura from VectorBrewing. They are dedicated to expanding the hop cultivation area year after year, increasing it by twofold in the second year alone. The project gathered more than 60 community members for a harvest festival, celebrating the culmination of their teamwork.

Product Details

• - Product Name: MID LAND HOPS
• - Beer Style: Session Ale
• - Alcohol Content: 5.0%
• - Volume: 360ml
• - Release Date: October 16, 2025

With 10 kg of fresh Cascade hops harvested from the Yoriimachi Ale Project, MID LAND HOPS promises a clean and fresh aroma without bitterness, making it perfect for enjoying in multiple rounds. This session ale is designed to be super drinkable, allowing for enjoyable sipping on warm afternoons.

The Inspiration Behind the Name

The name ‘MID LAND HOPS’ derives from the scenic Chugen Daira, where the hops were nurtured. As you sip this beer, you'll experience a taste deep-rooted in the local environment's sun, water, and wind.

Expert Insights

Head Brewer Tomoya Kimitsuki's Comments

Tomoya Kimitsuki, the head brewer at VectorBrewing, commented on the vivid aroma of freshly harvested hops, stating, “To encase that refreshing scent in our brew, meticulous attention was paid during the brewing process. I invite everyone to savor that burst of fresh aroma as you pour it into a glass.”

Project Initiator Hiroya Shinozaki's Remarks

Hiroya Shinozaki emphasized the goal to grow the Yoriimachi culture through beer. “In our second year, we doubled the hop yield! The growing support from local residents and visitors reinforces our mission to create connections. We aim to continue our efforts in promoting Yoriimachi culture with many more exquisite brews in the future.” Follow the project's journey on their official website and on Instagram.

About VectorBrewing

With the ethos of making craft beer approachable, VectorBrewing operates under the belief that craft beer should complement everyday life. Their two brewing locations include the bustling Asakusa area in Tokyo and the serene Yoriimachi in Saitama, both known for producing unique and character-filled beers. Customers can buy their brews directly from the breweries and enjoy their creations at their various restaurants including VECTOR BEER located in Shinjuku Gyoen, Kinshicho, and Omori.

Official Website: Vector Brewing
Online Store: Vector Brewing Shop

About Lina Co., Ltd.

Lina Co., Ltd., led by Masahiro Ogawa, strives to empower individuals through creative business practices. Situated in Taito, Tokyo, they specialize in food and craft beer, contributing to vibrant community experiences. More details can be found on their official site.

For media inquiries, please contact:
Shota Okumura, Public Relations, Lina Co., Ltd.
Phone: 048-580-7765
Email: [email protected]