#USA #New York #Advertising Research Foundation #David Ogilvy Awards #data-driven creativity

The 2025 ARF David Ogilvy Awards Finalists Announced

On August 20, 2025, the Advertising Research Foundation (ARF) revealed the much-anticipated finalists for the 2025 ARF David Ogilvy Awards, celebrated for recognizing outstanding achievements in research-fueled advertising campaigns. This year marks a significant milestone as the awards continue to highlight the pivotal role of data-driven creativity in transforming advertising strategies.

Having served the advertising community for over thirty years, the David Ogilvy Awards remain a benchmark for excellence in the realm of marketing. They specifically celebrate campaigns hinged on solid research, spotlighting innovation across diverse categories. Notable additions to this year's lineup include categories like “Best Use of Emerging Tech,” “Cultural Fluency,” and the “Community and Fandom Awards.” Along with these new categories, traditional verticals such as B2B, automotive, and food & beverage continue to play a vital role in recognizing innovation.

This year’s finalists boast industry giants such as Cadillac, Nestle, Procter & Gamble, Uber, and Walgreens, among others. A distinguished jury comprising researchers, marketing professionals, and consumer insights experts was tasked with the challenging responsibility of evaluating the numerous submissions. Their selection of finalists underscores a commitment to upholding quality and relevance in advertising practices today.

The anticipation surrounding the announcement was palpable, as winners are set to be disclosed at the ARF Creative Effectiveness Conference. This gala dinner, scheduled for October 16, 2025, at the Tribeca Rooftop in Manhattan, promises to be a congregation of marketing and media leaders eager to explore the ever-evolving landscape of brand building and advancements in creator-driven marketing. Attendees can look forward to a night dedicated to celebrating not only the competition but also to insights sharing among various industry leaders.

Scott McDonald, the President and CEO of ARF, articulated the significance of this year’s finalists by stating, “The ARF David Ogilvy Awards continue to demonstrate how the marriage of research and creative leads to marketing excellence.” His words resonate deeply within an industry that increasingly relies on analytics to fuel creative endeavors.

For those eager to dive deeper, a full list of finalists for each category is available on the ARF's official website. Mark your calendars for the Creative Effectiveness 2025 event and the corresponding ARF David Ogilvy Awards to witness firsthand the synergies forming within the intersection of technology, creativity, and consumer engagement.

About the ARF

Founded in 1936, the Advertising Research Foundation stands as a beacon in the advertising, media, and marketing research domain. Established as the foremost authority on unbiased quality, ARF serves over 400 member companies, offering a treasure trove of knowledge, unified standards, and best practices that have continuously proven invaluable to the advertising community. Dedicated to fostering collaboration and innovation, the ARF remains instrumental in shaping the future of advertising and marketing practices through relentless pursuit of excellence.

For more detailed queries, you may reach out to Philip Perry, the Senior Content and Communications Manager at ARF, via email at email protected] or call 212-751-5656 ext. 5757. More information can also be accessed through their official website [www.thearf.org.