#USA #Choice Hotels #North Bethesda #Keegan-Michael Key #Choice Privileges

Choice Hotels International Unveils New Marketing Campaign

Choice Hotels International, one of the largest hotel chains globally, recently launched a dynamic marketing campaign aimed at encouraging travelers to optimize their vacation experiences. The slogan, "Check Into More," reflects the company's commitment to providing memorable stays across its portfolio of 22 brands, which includes well-known names like Radisson, Cambria, Comfort Inn, and Quality Inn.

An Insight-Driven Approach
The campaign arises from a notable trend identified among U.S. travelers: approximately 95% desire to engage in unique experiences during their journeys. In response, Choice Hotels is not only emphasizing attractive pricing across its many properties but also showcasing how guests can derive maximum enjoyment from their time away from home.

Keegan-Michael Key, a beloved actor and writer known for his compelling comedic talent, takes center stage as the campaign's face. By portraying the character of the "Vacation Maximization-er," he brings humor and relatability, guiding audiences on ways to enhance their trip experiences with Choice Hotels. The innovative marketing strategy was developed in collaboration with 72andSunny New York and aims to resonate deeply with potential guests.

Exciting Multimedia Elements
The marketing initiative is extended through various visual formats, including six captivating TV and digital spots, each lasting between 15 and 30 seconds. These ads vigorously promote the advantages of staying with Choice Hotels while highlighting the outstanding value of the Choice Privileges Rewards Program, which has around 68 million members worldwide.

Empowering Guests with Tools for Fun
In addition to the main advertising, Choice Hotels introduced the "Time Off Toolbox," a unique online feature designed to help travelers craft hilarious, personalized time-off requests that their employers can't refuse. Key’s humorous character even lends his voice for generating out-of-office email replies based on trip details. This approach effortlessly combines practicality with enjoyment, creating an enticing prospect for guests to take that well-deserved break.

Expanding Offerings within the Choice Portfolio
Within the campaign, specific brands like Radisson, Cambria, Comfort, and Quality Inn are highlighted prominently. For instance, Radisson provides modern accommodations with work-friendly amenities; Cambria focuses on local design and restaurant experiences; Comfort Inn guarantees a warm welcome alongside essential amenities; and Quality Inn aims to be a go-to for great value.

The campaign effectively communicates the recently enhanced features of the Choice Privileges Program, including new reward redemption opportunities and flexible booking options. Members can now enjoy RewardSaver room rates starting at just 6,000 points, as well as exclusive experiences in partnership with college sports and racing events, allowing for unique opportunities not available to the general public.

Media Strategy and Audience Engagement
Choice Hotels’ media strategy, created with dentsu X, amplifies their message across various platforms. It emphasizes a video-first approach through channels like Hulu, Disney, and Amazon, which allows the brand to reach diverse audiences, including families, young professionals, and business travelers. This comprehensive outreach not only raises brand awareness but also fosters a sense of connection with potential guests collectively seeking memorable travel experiences.

In summary, Choice Hotels International's new marketing campaign stands out with its witty and relatable approach, designed to inspire travelers to explore and interact with their surroundings. With the combination of Key’s comedic talent and innovative features, this campaign promises to elevate the travel experience for guests and shows that there's always more to enjoy when you Check Into More.