#Japan #Tokyo #CosmoLab #CosmoHealth #SeniorSafety

Recent Survey Highlights Security Concerns Among Seniors

In a recent report released by CosmoLab, a research platform specializing in senior-focused studies, it was revealed that a significant 74% of seniors expressed a desire for increased security measures. The survey provides deep insights into the current security awareness, concerns, implemented measures, and future needs among the elderly population in Japan.

High Awareness of Security Risks

The findings from the survey indicate a robust awareness of security risks among seniors. About 46.5% of respondents reported that their security consciousness is high or very high, underlining a rising awareness in the context of escalating crime rates. In contrast, only a small percentage (11.4%) felt their awareness was low. This reflects a growing vigilance among the elderly regarding their safety and security within their living environments.

Key Concerns: Burglary and Fraud

The survey also revealed the primary concerns among seniors, with 45.4% indicating anxiety about burglary and home invasion, closely followed by concerns regarding fraud, including scams like 'ore-ore' (a type of scam where the perpetrator poses as a relative) at 40.2%. These two issues highlight a dual threat scenario where seniors feel vulnerable to both physical intrusions as well as sophisticated scam tactics designed to trick them. Other noted concerns include safety while walking at night (26.3%), theft of personal vehicles or bicycles (21.3%), and worries about neighborhood safety (16.9%).

Demand for Enhanced Security Measures

When asked whether they wished to strengthen their current security measures, an overwhelming 74.3% of respondents answered positively. This reveals a significant majority of seniors who are, despite their awareness, fundamentally dissatisfied with their existing preventive actions. It emphasizes not only their desire for a safer living environment but also their fear of evolving criminal methods that could threaten their security.

Background of CosmoLab

CosmoLab, which is operated by CosmoHealth Inc., specializes in marketing research targeting the senior demographic, specifically individuals aged 60 and over. The company employs various research methods, including online surveys, interviews, and home-use tests, to aid businesses in tailoring their marketing strategies to this specific age group. The survey consisted of 502 respondents across Japan and spanned different backgrounds to capture a holistic view of senior security concerns.

Conclusion

The report released by CosmoLab sheds light on important issues surrounding the safety and security consciousness of Japan's elderly population. With a significant percentage of seniors feeling vulnerable and unprotected, there is a clear opportunity for businesses and communities to address these needs through enhanced security solutions and community support initiatives.

For gaining further insights and detailed findings, individuals interested can download the full report through the link provided in their publication. CosmoLab continues to provide essential research efforts to understand and support the senior demographic, ensuring that their voices and needs are recognized and addressed.