#Japan #Tokyo #Inner Branding #Organizational Growth #CEO Seminar

Inner Branding Seminar in Tokyo

On August 19, 2026, Imagina, a Tokyo-based company specializing in corporate branding and organizational development, held its latest "Inner Branding Seminar for CEOs". This event was led by the company’s president, Yoshiki Sekino, who has supported over 3,000 businesses in their growth journeys. The seminar's primary objective was to address the essential elements of cultivating people and promoting core corporate values for sustainable growth in an era of rapid change.

The Need for People-Centric Branding

As the labor shortage continues to escalate, the focus has shifted toward promoting "work-life balance" rather than emphasizing the value of engagement and alignment with corporate philosophies. Furthermore, the challenges surrounding leadership training and organizational fragmentation are growing more complex. Imagina advocates a return to the fundamental principles of "people cultivation" emphasized by historic leaders such as Eiichi Shibusawa and Konosuke Matsushita, integrating insights from organizational psychology, behavioral economics, and the latest research into their unique approach to inner branding.

Key Seminar Themes

The seminar covered several insightful topics:

1. Letting Go of Preconceptions for New Learning

In a rapidly evolving landscape, moving beyond past successful experiences and preconceived notions becomes essential. Attendees learned about the importance of awareness regarding cognitive biases that hinder new learning, supplemented by examples tied to visual psychology and optical illusions.

2. Achieving True Psychological Safety and Growth Through Corporate Values

Utilizing case studies from both IBM's historical decline and Suntory’s initiative centered on "doing it" illustrates how a shared corporate philosophy fosters genuine psychological safety and a culture of perseverance. Empirical data presented during the seminar highlighted these connections.

3. The Role of Contributive EQ and Morality in Next-Gen Organizations

Future organizations must not only leverage IQ and skills but also emotional intelligence and contributive morals—qualities crucial for collaboration and mutual enhancement. The seminar discussed observational techniques based on Lawrence Kohlberg’s stages of moral development, assessments developed in partnership with Cambridge University, and Harvard-style evaluations of value dissemination within organizations. Participants learned how to visualize these attributes and implement cultivation strategies effectively.

Participant Feedback

Feedback collected from attendees indicated a strong appreciation for the combination of theory and practice. One participant, representing a think tank and information services firm, expressed, "I deeply resonated with the integration of theory based on instinct and the combination of systems and education. I gained significant insights, particularly regarding the interpretation of contributive morals."

Another participant in investment and finance remarked, "In an environment where our investment prospects struggle to attract talent, the seminar provided valuable hints for improvement. The process of identifying 'human capability' in candidate selection emerged as a crucial theme."

Company Overview: Imagina

Imagining growth through branding has been the vision of Imagina. Founded and led by Yoshiki Sekino, the company is located in Chiyoda, Tokyo, and specializes in inner branding, organizational consulting, and corporate branding projects. Their dedication to addressing the needs of modern businesses sets them apart in the market.

For more information, please visit their official website: Imagina.

For Inquiries

Company: Imagina Co., Ltd.
Address: 3-5-2 Kojimachi, Chiyoda, Tokyo, 102-0083
Phone: 03-3511-5525 (Monday to Friday, 10:00 AM - 6:00 PM)
Email: [email protected]