#Canada #Toronto #RBC #Shane Lowry #Team RBC

Shane Lowry Becomes Newest Ambassador for RBC

In a significant move for both the world of professional golf and the finance sector, RBC has officially welcomed Shane Lowry, the renowned golfer and 2019 Open Championship winner, to their prestigious Team RBC as a brand ambassador. This collaboration not only showcases Lowry's commitment to the sport but also reflects RBC's dedication to supporting golf at all levels, from professional tournaments to grassroots initiatives.

A New Chapter Begins

As of January 6, 2026, Shane Lowry donned the RBC shield for the first time at the TGL Golf match held in Palm Beach Gardens, Florida. This event marks the beginning of a fruitful partnership grounded in shared values of excellence, leadership, and community engagement. Lowry expressed his enthusiasm:

"RBC's reputation as a top, global financial institution and their unwavering commitment to golf is something I deeply admire. I'm thrilled to be the newest member of Team RBC and am proud to represent their brand on TOUR."

Lowry's illustrious golf career has spanned over thirteen years on the PGA TOUR. He boasts an impressive record with 33 top-ten finishes and three PGA TOUR victories under his belt, culminating in his outstanding triumph at the 2019 Open Championship. Furthermore, he has represented Europe in the prestigious Ryder Cup on three occasions (2021, 2023, and 2025) and showcased his talent on the international stage at the Tokyo 2020 and Paris 2024 Olympic Games as a member of the Irish team.

Elevating the Game

Team RBC consists of elite professional golfers, including notable figures such as Adam Hadwin, Alena Sharp, Brooke Henderson, Corey Conners, Mackenzie Hughes, Nick Taylor, Sahith Theegala, Sam Burns, and Taylor Pendrith. RBC's well-established presence in the golf world is also supported by its role as the title sponsor of key PGA TOUR events, including the RBC Canadian Open and the RBC Heritage.

Mary DePaoli, RBC's Executive Vice President and Chief Marketing Officer, commented on Lowry's appointment, highlighting the bank's commitment to fostering golf's growth and inspiring younger generations:

"Our Team RBC ambassadors represent the highest calibre of talent and inspire the next generation. Shane Lowry is an exceptional addition, and we're thrilled to partner with him in the years to come."

RBC's involvement with golf extends beyond professional ranks; the bank actively promotes the sport through community initiatives, including RBC Community Junior Golf, which has introduced over 108,000 young individuals to the game. Their support for amateur and grassroots golf reflects a long-term strategy to enhance the sport's accessibility and popularity.

Commitment Beyond the Course

Over the years, RBC has partnered with Golf Canada to raise significant funds for local charities, contributing more than $56 million across North America. Their community efforts through programs like First Tee – Canada and Youth on Course aim to cultivate a new generation of golfers by providing them with resources and opportunities to engage with the sport.

In summary, Shane Lowry's association with RBC is not just a personal milestone; it's a strategic alignment that underscores both the golfer's dedication to excellence and RBC's ongoing commitment to elevate golf as a sport. As Lowry embarks on this new journey, fans and aspiring golfers alike are poised to benefit from the inspirational synergy between a world-class athlete and a leading financial institution.

About RBC

Royal Bank of Canada (RBC) stands as a global financial institution known for its purpose-driven approach. With a workforce exceeding 101,000 employees, RBC aims to empower clients and foster community prosperity. As the largest bank in Canada and one of the world's foremost financial organizations, RBC focuses on innovation and the delivery of exceptional client experiences across its global network. To learn more about RBC's initiatives and community engagements, visit rbc.com.