#Japan #Tokyo #LAMM #Nippori Seminar #Toru Morioka

Exploring Japanese Arts and Culture with Toru Morioka

Introduction to Nippori Seminar

In the realm of Japanese culture and education, the Nippori Seminar Radio program offers a fresh perspective through conversations with guests from various backgrounds. Managed by LAMM, a company that aims to "sustain serious play" under the leadership of CEO Kota Nimura, this podcast dives into careers and cultures with each episode. The 27th guest on this engaging journey is the talented illustrator Toru Morioka.

The Creative Journey of Toru Morioka

Toru Morioka was born and raised in the art-loving city of Kodaira, Tokyo, surrounded by the artistic atmosphere established by Musashino Art University nearby. Growing up, he was introduced to the joy of painting through art classes and encouragement from his family. His journey into illustration was ignited in high school when he visited the animation studio of Tatsunoko Production, leading to a decision to pursue a career as an illustrator, wholeheartedly supported by his family.

Morioka initially excelled in "copying" illustrations, feeling a sense of inadequacy as he focused on mimicry. However, over time, he added his playful interpretation to his work, developing a philosophy that it's okay if his art isn't recognized as "fine art," as long as it resonates with someone. His confidence blossomed, enabling him to embrace his own style of art.

The NONBEE! Project and Future Ventures

In addition to his work as an illustrator, Morioka launched the NONBEE! project with fellow enthusiast Takao Sakurai, focusing on original merchandise related to alcohol. This summer, he opened the first direct store of NONBEE called "NONBEE STORE TOKYO" along with a standing bar named "Nonhei Honten" in Sendagi. Additionally, they began collaborative operations at a renowned liquor shop in Kagoshima named "Futoshi Shoten," rebranding it as "Futoshi Nonhei Shoten."

Morioka's participation in the Nippori Seminar is particularly significant, as he designed the character "JILL LAMM," which represents the creative spirit of LAMM. His artistic philosophy is encapsulated in the belief that rather than merely imitating individuals, one should embody and reflect the dynamics of changing times.

The Path of Creation and Future Aspirations

The upcoming episodes delve deeper into Morioka’s outlook on creativity and the motivations behind his projects. In the first half of the episode airing on August 8, 2025, listeners will explore Morioka's childhood experiences and the influences that shaped his artistic journey, culminating in his current style.

The subsequent episode, releasing on August 22, 2025, will discuss the origins and aspirations of the NONBEE! project, peppered with humor and engaging anecdotes about navigating the social scene.

Toru Morioka emphasizes a desire to shift away from creating art merely to appease, noting the importance of authenticity in artistic expression. He dreams of hosting a personal exhibition when he feels ready, aligning his creations with his genuine self, cultivated through years of working in the alcohol industry.

As we navigate the evolving world of food and drink, Morioka reflects on the closure of beloved establishments and hears from others looking to pass on their businesses. His initiative aims to keep traditional bars alive, reinforcing community ties and cultural heritage.

Conclusion

Toru Morioka's journey as an illustrator reflects the rich interaction between cultural heritage and contemporary expression. The Nippori Seminar’s conversation serves as a lens into his philosophy of creativity and the significant role it plays in his life. Be sure to tune into this revealing podcast to gather insights from a distinct voice in Japanese art.

Listen to the Nippori Seminar

For more updates and to listen to the latest episodes, check out the Nippori Seminar podcast. Stay engaged with discussions that illuminate the paths of various careers and the cultural landscape they inhabit.

About LAMM

Founded with the ethos of merging business with art, LAMM operates without employees, bringing together passionate members who contribute their unique skills to shared projects. Their podcast, Nippori Seminar, alongside cultural initiatives and art-driven ventures, creates a vibrant community where individual ambitions can flourish.