Esports World Cup Foundation Partners with IMG for EWC Spotlight Broadcast Series
Exciting New Broadcast Series for Esports Fans
The Esports World Cup Foundation has made waves in the esports community by forming a partnership with global sports marketing agency IMG. This collaboration aims to enhance the broadcast of the Esports World Cup (EWC), the world’s largest esports tournament, which is making a grand return to Riyadh, Saudi Arabia, this summer. This exciting development promises to elevate the tournament's visibility and engagement, reaching a wider audience than ever before.
What is EWC Spotlight?
Central to this initiative is the launch of a flagship broadcast series titled EWC Spotlight. This weekly show will be a vibrant blend of esports action, entertainment, and pop culture, designed to captivate viewers across the globe. Slated to premiere on Thursday, July 10, EWC Spotlight will kick off the tournament with a memorable opening ceremony featuring a live performance from acclaimed artist Post Malone. Hosted by the charismatic duo of Hugh Woozencroft and Rachel Stringer, EWC Spotlight is set to become a weekly highlight for esports enthusiasts and newcomers alike.
Unprecedented Programming and Coverage
As part of this partnership, IMG will invest significantly in high-quality broadcast production and content creation for the tournament. Over 50 hours of programming will be developed, which not only includes thrilling esports matches but also behind-the-scenes access, interviews with top players, and much more. The goal is to provide an immersive experience, allowing fans a glimpse into the world of competitive gaming and the personalities that define it.
The heart of EWC Spotlight will be a two-hour live show during championship weekends, produced from a specially designed studio in Boulevard City, Riyadh. This show will feature game highlights, celebrity appearances, educational segments, and unexpected moments that resonate with fans. Ralf Reichert, CEO of the Esports World Cup Foundation, mentioned, “With EWC Spotlight, we’re creating a new gateway into esports, breaking barriers between our community and traditional media channels.”
A New Era for Esports Broadcasting
The collaboration with IMG brings together industry leaders in sports production, enhancing the quality and reach of esports broadcasts. IMG will manage global distribution via its joint venture, SNTV, ensuring that the content reaches media outlets worldwide. As a result, EWC Spotlight will have the potential to captivate an audience of over 250 million viewers. The show will be accessible on various platforms, including Fox Sports in the U.S. and DAZN across 16 countries.
Notably, the Esports World Cup is unmatched in its scale, featuring 25 tournaments across 24 games, and showcasing 2,000 elite players from over 100 countries. With a staggering prize pool exceeding $70 million, the competition promises to be nothing short of historic.
Star Athletes and Cultural Icons Unite
For the first time, the EWC will include chess as a competitive element, bolstered by the participation of five-time World Champion Magnus Carlsen. This move highlights the EWC's ambition to blend various gaming disciplines. Additionally, Cristiano Ronaldo joins as a Global Ambassador, enhancing the connection between esports and mainstream sports. The event thus becomes not only a showcase of skill but also a cultural celebration that emphasizes the growing relevance of esports in our global society.
Looking Ahead
With IMG’s expertise in media rights representation and brand partnerships, the partnership with the Esports World Cup Foundation is set to usher in a revolutionary phase for esports broadcasting. IMG is well-versed in managing rights for leading esports events worldwide, and their involvement will undoubtedly change how fans engage with esports significantly.
In conclusion, as the Esports World Cup approaches, the launch of EWC Spotlight symbolizes a crucial turning point for esports broadcasting. With its emphasis on quality content, audience engagement, and cultural relevance, it aims to win the hearts of millions worldwide. Prepare for a summer of excitement, innovation, and unparalleled entertainment as esports reaches new heights with the EWC!
For more details, stay tuned to esportsworldcup.com for updates and behind-the-scenes content leading up to the tournament.