ViewLift Expands Its Distribution Network on Comcast's Xfinity and Xumo Platforms

ViewLift Expands Distribution Network

ViewLift, a global leader in digital solutions for sports and media content owners, announced a pivotal expansion of its distribution network, marking a significant milestone in its growth strategy. The company has officially launched its services on Comcast’s popular platforms, namely Xfinity and Xumo, bringing a wealth of sports content to a broader audience.

With this recent launch, apps powered by ViewLift, such as Monumental+ from Monumental Sports Network and Altitude+ from Altitude Sports, are now available on several Comcast platforms, including Xfinity X1, Xfinity Flex, Xumo TV, and the Xumo Stream Box. Thanks to this integration, fans can now watch live games, gain access to behind-the-scenes content, and enjoy exclusive programming from teams like the Washington Capitals, Wizards, Mystics, the Denver Nuggets, and the Colorado Avalanche.

Rick Allen, CEO of ViewLift, expressed enthusiastic sentiments about the project, stating, “We are thrilled to extend Monumental+ and Altitude+ to fans through Comcast’s Xfinity and Xumo devices. This step reflects our commitment to providing high-quality content with unmatched accessibility and user experience.”

To reinforce its position in the market and support ongoing growth, ViewLift has appointed Charles Mellilo as the company’s Chief Business Officer. Mellilo brings over 20 years of experience in establishing strategic partnerships and driving revenue growth across leading media and sports organizations. Prior to this role, he served as the Media and Marketing Director at World Racing Group and held significant positions at Endeavor Streaming, where he contributed to the launch and expansion of platforms for renowned entities such as the UFC, NBA, ESPN, and WWE.

“Charles is a proven leader with extensive expertise in streaming and a notable track record in building high-impact sales teams,” Allen remarked. “As we expand globally, his leadership will be vital to accelerating revenue growth and delivering increased value to our partners.”

Mellilo expressed his excitement upon joining ViewLift at such a transformative time: “The company’s technology and customer-oriented approach are exceptional. I look forward to furthering ViewLift’s success and boosting its impact in the global sports and media ecosystem.”

About ViewLift

ViewLift specializes in providing digital solutions for content owners, particularly in live and on-demand video distribution. Utilizing proprietary cloud-based technology, the company powers digital platforms for sports, media, and entertainment brands worldwide. Its services include content management, multi-platform distribution, real-time analytics, viewer engagement tools, and flexible monetization models (AVOD, SVOD, TVOD, and hybrid models). ViewLift enables content owners to maximize audience engagement and revenue through seamless, scalable streaming experiences. Among its sports clients are the National Hockey League, 16 American professional sports teams, the Professional Fighters League, LIV Golf, and several regional sports networks.

Conclusion

As ViewLift forges ahead with new partnerships and innovative strategies, its recent launch on Comcast’s Xfinity and Xumo platforms signifies a transformative step in expanding access to sports content. With Charles Mellilo at the helm of business operations, the future looks bright for ViewLift, clients, and fans alike.