AHF Products Appoints Brent Emore as Chief Executive Officer to Lead Flooring Innovation
AHF Products Welcomes Brent Emore as CEO
AHF Products, a prominent player in the hard surface flooring market in North America, has recently announced the appointment of Brent Emore as its Chief Executive Officer. This strategic move comes as the company aims to strengthen its leadership and promote innovation within the industry. Emore, who has held the position of Chief Financial Officer and Interim CEO, possesses over two decades of extensive experience in the flooring and building products sectors.
Jonathan Rosen, Managing Director at Paceline Equity Partners, expressed enthusiasm about Emore's appointment, highlighting that he embodies the core values of AHF—employee empowerment, loyalty, innovation, and excellence. Rosen noted that Emore has significantly contributed to the strategic initiatives that propel AHF forward into 2025 and beyond. With his industry expertise, Emore is well-positioned to lead the company toward sustainable growth and market leadership.
In his first statements as CEO, Emore conveyed gratitude for the opportunity to lead such an innovative company, emphasizing his commitment to fostering a collaborative culture aimed at achieving robust operational performance. “AHF has a rich history and a dedication to excellence,” he remarked. “I am looking forward to working with our talented teams to create a vibrant future for AHF.”
Emore's career has been distinguished by impactful roles at Mohawk Industries, where he held several senior leadership positions, including General Manager and CFO of the Flooring North America segment. His tenure at Mohawk was marked by successful financial transformation initiatives that enhanced business agility, expanded product offerings strategically, and facilitated beneficial acquisitions.
Jennifer Zimmerman, AHF's Chief Commercial Officer, praised Emore's ability to align financial strategies with operational execution, deeming him the ideal leader for AHF's next chapter. She stated, “Brent's profound understanding of financial strategy will drive our growth in a competitive market.” Emore reiterated this sentiment, stating, “Our ambition is to continually exceed market expectations.”
AHF has a century-long legacy of excellence, supported by a skilled leadership team and a dedicated workforce. Emore highlighted that the company's customers remain central to their mission. The strategy for AHF focuses on cultivating strong partnerships, agile execution, product innovation, as well as organic and acquisition-led growth. “I am invigorated by AHF's proactive market approach—exemplified by our leadership in hard surface flooring and commitment to U.S. manufacturing,” he added.
Emore holds a Bachelor of Science in Business Administration with a focus on Accounting and Management Information Systems from Miami University (Ohio), and an MBA from Emory University. He is also a licensed CPA, underscoring his qualifications for the role.
About AHF Products
AHF Products stands as a leading manufacturer of hard surface flooring in the United States, with an array of trusted brands catering to both residential and commercial markets. Through years of expertise in design, product development, manufacturing, and customer service, AHF is committed to creating flooring solutions that endure and inspire. The company proudly offers brands such as Bruce®, Armstrong Flooring®, and many others. Headquartered in Mountville, Pennsylvania, AHF Products operates manufacturing facilities across the U.S. and Cambodia, employing about 3,000 dedicated personnel.
As AHF Products embarks on this new chapter under Emore’s leadership, the industry is keenly watching how his vision and expertise will translate into advancements and innovation within the flooring market.