#Japan #Tokyo #PomPomPurin #Fujiya #Peko-chan

Celebrating 30 Years of Pompompurin

Fujiya, the renowned pastry shop known for its delightful confections, is joined by Sanrio to celebrate the 30th anniversary of the beloved character Pompompurin, as they launch a delightful collaboration starting this June. This collaboration is not just about sweet treats; it’s a month-long celebration filled with unique experiences that allow fans to immerse themselves in the whimsy of Pompompurin's world.

A Month of Sweet Celebrations

The collaboration is themed “Take a Break with Everyone at Fujiya - Enjoy Relaxing Snack Time at Home”, encouraging customers to kick back and enjoy Fujiya's sweets amidst their busy lives filled with school, work, and future planning. The idea is to serve as a reminder to take a breather and indulge in delicious snacks, especially during the rainy season when everyone could use a bit of cheer.

Exciting Collaborative Products

Several exciting products will be available to commemorate this anniversary:

• - Pompompurin 30th Anniversary Macarons with Peko-chan (Flavors: Pudding and Milky)

- Release Date: June 1, 2026
- Price: ¥321 (tax included)
- Description: This assortment includes two macarons—one featuring a pudding design and the other showcasing Peko-chan in a Milky flavor. Each macaron delivers a taste of childhood nostalgia.

• - Take a Break Cake with Peko-chan

- Release Date: June 12, 2026
- Price: ¥626 (tax included)
- Description: A scrumptiously designed cake featuring layers of pudding-flavored cream and caramel, topped with caramel glaze and decorated with Peko-chan's image. It comes with a special paper plate designed for this collaboration.

• - Snack Pouch featuring Pompompurin

- Release Date: May 29, 2026
- Price: ¥1,320 (tax included)
- Description: Packed with popular Fujiya sweets, this pouch features a charming design of Peko-chan and Pompompurin. A special sticker is included as well.

• - Milky Can featuring Pompompurin

- Release Date: June 1, 2026
- Price: ¥770 (tax included)
- Description: This cute round can contains 19 pieces of Milky candy decorated with a custom collaboration sticker.

Special Promotions and Activities

In addition to these scrumptious products, Fujiya stores will host various activities to engage customers:

• - Original Shopper Giveaway: Purchase three or more collaboration items to receive an exclusive Peko-chan x Pompompurin shopper bag. This promotion is limited in quantity.
• - Transforming Peko-chan Dolls: Selected stores will feature Peko-chan dolls dressed in a Pompompurin-themed headband, creating a playful ambiance.
• - In-Store Announcements and Videos: Throughout June, fun announcements will be made in stores featuring Pompompurin as well as a special video showcasing the joy of indulging in Fujiya sweets.

Themed Store and Advertising Campaign

During this collaboration period, Fujiya's Sukiyabashi store will receive a Pompompurin-inspired makeover, transforming it into a candy-coated wonderland. Additionally, the iconic Peko-chan Vision at Ginza's Sukiyabashi crossing will showcase special visuals from June 1 to June 30.

This collaboration not only celebrates Pompompurin's lasting appeal but also invites everyone to enjoy the sweet moments in life. Be sure to visit your nearest Fujiya store to experience this delightful celebration and take home a piece of the magic for yourself!