Transforming Women's Soccer Sponsorship: From Support to Co-Creation

Empowering Women’s Soccer: A New Era of Strategic Partnerships

Skylight Consulting, based in Minato-ku, Tokyo, is set to host an insightful seminar titled "Transforming Women's Soccer Sponsorship: From Support to Co-Creation" in collaboration with the Japan Football Association (JFA). This event, scheduled for September 18, 2026, will delve into the evolving landscape of women’s soccer sponsorship and its potential for strategic business partnerships.

The Drive Behind the Seminar

The significance of women’s sports, particularly women’s soccer, has been on a remarkable rise globally. With increasing attendance, soaring broadcasting rights revenues, and substantial investment from sponsors, the women's soccer scene is garnering international attention as a thriving market. For businesses, this sector presents a unique opportunity to engage with new customers and enhance brand value.

Previously, sponsorship of women's sports was often viewed through the lens of corporate social responsibility (CSR) and social contributions. However, international companies have begun to emphasize a more strategic approach, recognizing sponsorship as an avenue for brand strategy, marketing, new customer acquisition, and collaborative business creation.

In alignment with these global trends, JFA announced their new women’s soccer strategy aimed at further development up to the year 2031 on August 14, 2026. Among the highlights of this strategy, JFA illustrates that investing in women's soccer sponsorship is not merely a form of 'support' but rather a strategic opportunity that can accelerate business growth.

This seminar will offer a detailed exploration of JFA’s cutting-edge strategies for the growth of women's soccer, along with an analysis of successful international women’s soccer sponsorship case studies. Participants will gain insights into maximizing the value of domestic partnerships in women's soccer, paving the way for tangible business growth. We hope this seminar will inspire corporations to view women’s soccer through a growth-oriented lens.

Seminar Agenda

The event will include several informative segments:
1. Opening Remarks & Overview
2. Exploration of JFA’s Growth Strategy and Future of Women’s Soccer
- Speakers: Ayaka Miyama (Vice Chairman, Women's Committee, JFA) and Toru Hirai (Director, Women's Department)
3. Latest Trends and Partnership Case Studies in the Overseas Women’s Sports Market
- Speaker: Hiroshi Kurihara (Representative, Skylight Consulting Europe)
4. Introduction to JFA’s Women’s Sponsorship Packages
- Speaker: Yuto Kiyono (Group Leader, Partnership Promotion Group, JFA)
5. Networking Opportunities

Venue Details

The seminar will take place at the JFA Soccer Culture Creation Hub: blue-ing! located at 1-3-61 Korakuen, Bunkyo-ku, Tokyo.

Participation

Attendance is free; however, prior registration is required and will be selected via a lottery.

Co-Organizers

This event is co-hosted by Skylight Consulting Inc. and the Japan Football Association.

More Information & Registration

For further details and to register for the event, please visit:
Peatix Event Page

About Skylight Consulting

Founded in March 2000, Skylight Consulting is dedicated to providing strategic support and advisory services for the sports business sector. Their commitment includes leveraging global networks, particularly through their European branch, to connect Japanese enterprises with emerging opportunities in women's sports.
For more information, check out their official website: Skylight Consulting.

Contact Information

For inquiries related to this event, please contact:
Skylight Consulting Inc.
SKYLIGHT Sports
SKYLIGHT Women's Sports Advisory
Email: [email protected]

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