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Fruit Attraction 2025: A Significant Expansion

From September 30 to October 2, 2025, Fruit Attraction, one of the world's essential trade fairs for the fruit and vegetable industry, is set to take place at IFEMA MADRID. In its 17th edition, this year's event stands out not only for its scale but also for its commitment to innovation and international outreach.

With 2,460 exhibitors hailing from 64 countries, the event has grown by 8.4% compared to the previous year, occupying over 78,000 square meters—a 10% increase. Furthermore, it anticipates welcoming over 120,000 visitors from 150 states, affirming its role as a critical platform for business and trade in the sector.

A Diverse Experience for Exhibitors and Visitors

The exhibition will span across ten pavilions (3, 4, 5, 6, 7, 8, 9, 10, 12, and 14) at IFEMA MADRID, organized by regions and sectors to enhance the experience for all participants. Approximately 70% of the fair will focus on the Fresh Produce Area, underscoring its significance in the overall exhibition.

The fair will also emphasize the Auxiliary Industry Area and Fresh Food Logistics, offering solutions for cold chain logistics, crucial for maintaining product freshness. Notably, the InnovaTech Area, which now includes Biotech Attraction and Smart Agro, has seen a remarkable 31% growth, solidifying its position as a hub for technological advancement in agriculture.

International Participation

For this edition, newcomers include 323 companies, signifying the event's dynamic growth and appeal. Spanish exhibitors account for 52% of total participation, showcasing the country's leadership in the horticultural sector. Moreover, the fair's international representation has increased, with 1,418 international exhibitors contributing to nearly 47% of the total floor space. Fourteen new countries are participating for the first time, including Algeria, El Salvador, and Hungary.

To expand international relations, IFEMA MADRID, in collaboration with the Ministry of Agriculture, Fisheries, and Food, is restarting its International Buyers Program, inviting around 700 buyers from 67 countries. Special guest countries for this event include Malaysia and Mexico, promoting commercial interactions and networking through guided visits and B2B sessions.

Highlight Product: The Tomato

This edition will spotlight the tomato, featuring activities that highlight its nutritional value, economic impact, and geopolitical significance in international trade. The fair’s comprehensive programming includes congresses such as Grape Attraction and Biotech Attraction, along with the Biofruit Congress and Fresh Food Logistics The Summit that promise engaging discussions.

The Factory Chef segment, sponsored by #alimentosdespaña, will continue with live cooking demonstrations, while the Innovation Hub will display 50 products focused on business inventions in the field. This year’s Innovation Hub Awards will celebrate entrepreneurial endeavors in the agricultural sector.

Awards and Recognitions

Fruit Attraction 2025 will honor the Best Stand Awards for creativity and commitment to sustainability. Additionally, it will present the XV APAE Journalism Awards, recognizing prestigious international media in the horticultural sector. The inaugural session, supported by the Ministry of Agriculture, will be presided over by Minister Luis Planas, alongside regional sponsorships from Andalusia, the Region of Murcia, and others.

This year’s Fruit Attraction promises not only to be a showcase for existing trends but also an incubator for the future of the agricultural industry. As the world looks to Spain as a leader in the fruit and vegetable market, this event will be pivotal in shaping global trade and partnerships.

For more information, you can visit IFEMA's official website.