#USA #Aventura, Florida #Prosecco DOC #Gemma di Luna #Enovation Brands

Gemma di Luna’s Revamped Identity and Packaging

Enovation Brands, Inc. has officially introduced a comprehensive redesign for its beloved Prosecco brand, Gemma di Luna. This revitalization reflects the brand's dedication to evolving along with consumer preferences, ensuring that it remains at the forefront of the wine market. The newly designed logo and packaging not only aim to attract wine lovers but also underscore the quality of Gemma di Luna products, consolidating its status as a popular choice in the U.S. wine market.

The Rise of Prosecco in the U.S.

Prosecco has seen significant growth in the U.S. market, with a staggering 178% increase in value from 2018 to 2024. Even more impressively, in 2025 alone, the volume of U.S. Prosecco sales grew by 3%, despite an overall decline in beverage alcohol consumption across the nation. With these trends in mind, Enovation Brands has taken the opportunity to shift the design of Gemma di Luna to align with current market demands, emphasizing the characteristics that make the brand stand out.

Responsive Design Choices

Lisa Schuster, the National Marketing Director for Enovation Brands, explains the reasons behind this makeover. She states, "Today's wine consumers seek approachable styles, distinctive packaging, and convenient formats that fit their lifestyles. Our restyled brand identity and the newly launched three-pack cater to these preferences while maintaining the quality that Gemma di Luna is known for."

The emphasis on the “Gemma” name in the redesigned logo is a way to resonate with consumers who refer to the brand by that name. Furthermore, the brand is promoting its #GemmaMoment campaign, which encourages consumers to celebrate meaningful experiences with the wine.

Innovative Packaging Options

One of the standout features of the new product line is the introduction of a 187ml three-pack of Gemma di Luna Prosecco DOC. This packaging innovation provides an appealing option for consumers who enjoy single-serve wines, making it ideal for gifting, casual sipping, or enjoying on-the-go. Not only does this format cater to consumer convenience, but it also aids retailers by increasing the average value of sales per basket, thus driving overall revenue.

Strategic Retail Visibility

The brand's redesign is complemented by a strategic retail display initiative aimed at maximizing visibility. By showcasing the new packaging and branding prominently in stores, Enovation Brands hopes to capture shopper attention effectively and drive impulse purchases, making the experience of buying Gemma di Luna more inviting and engaging.

Quality You Can Taste

Gemma di Luna Prosecco DOC is a stunning representation of Italian sparkling wine, created from 100% Glera grapes, delivering a bright and flavorful profile. The wine features pale, golden hues and aromatic notes of white flowers, lemon peel, and peach, leading to a delightful finish with hints of lemon curd, honey butter, and mineral qualities. This delightful Prosecco is perfect as an aperitif and pairs beautifully with a variety of dishes including charcuterie boards and seafood.

Availability and Pricing

Retaining its commitment to affordability, Gemma di Luna Prosecco DOC is priced competitively at $16.99 for the 750ml bottle and $19.99 for the new 187ml three-pack. With its enhanced identity and packaging, consumers will now find it easier than ever to experience the signature offerings of Gemma di Luna.

About Enovation Brands, Inc.

As a proud U.S. importer of a diverse portfolio of wines including Gemma di Luna, Enovation Brands, Inc. is dedicated to innovating in the wine market. Founded by the Pecora brothers, the company has a rich history in transforming casual wine experiences while ensuring quality and value across its offerings.

Conclusion

With Gemma di Luna’s new brand identity and innovative packaging options, wine drinkers can easily elevate their everyday occasions into memorable moments. This reimagined approach not only highlights the brand's commitment to quality but also caters to the modern consumer's desires, enhancing every sip of this exquisite Prosecco.