1800 Tequila Launches Exclusive Limited Edition Celebrating Mexican Art and Heritage

In a spectacular fusion of spirit and artistry, 1800® Tequila, the most awarded tequila brand globally, has introduced the newest release in its prestigious Colección Tequila series. This limited-edition expression, titled Mono Laberinto Doble, is not merely about great tequila; it represents an artistic celebration as well.

Housed in a bespoke nickel decanter designed by the renowned Mexican surrealist artist Pedro Friedeberg, known for his unique approach to contemporary art, this Extra Añejo tequila pays homage to the richness of Mexican culture and the significant influence Friedeberg has had in this domain. With only 50 decanters produced worldwide, each comes with an official art certificate, cementing its status as a collectible item.

The design of the Mono Laberinto Doble decanter is a work of art in itself, aiming to complement the iconic pyramid-shaped bottles of the tequila, which symbolize the Mayan pyramids found throughout Mexico. This artistic creation embodies intricate lines, geometric forms, and layered motifs inspired by Friedeberg's early experiences with architecture, presenting a lasting tribute to Mexican cultural heritage.

Patrick Charpenel, the Executive Director of El Museo del Barrio, remarked, "Friedeberg's oeuvre always exists at the intersection of imagination, identity, and heritage. This latest iteration for the 1800 Colección Tequila series is not just about the object; it’s a tribute to Friedeberg's legacy and a representation of the long-standing connection between 1800 Tequila and Mexican artistry."

Pedro Friedeberg's partnership with 1800 Tequila began in 2017 when he became the inaugural artist for the 1800® Milenio Artist Series in Mexico. His personal connection to the brand runs deep, as he once stated that 1800 Tequila is his favorite tequila. The Mono Laberinto Doble, completed shortly before his passing, serves as a poignant reflection of their collaborative journey, highlighting a shared commitment to elevating Mexican artistry.

The 1800 Colección Tequila series is known for encapsulating the art of tequila production with exceptional craft. Known as one of the rarest tequilas in the world, this Extra Añejo formulation is made from 100% blue Weber agave, handpicked at the peak of maturity from the Tequila Valley. The production process involves slow cooking the agaves in traditional masonry ovens, followed by fermentation, double distillation in copper pot stills, and aging for a minimum of three years in specially selected American and French oak casks. This meticulous process results in a complex flavor profile that includes notes of oak, honey, cooked agave, and subtle vanilla.

The release of Mono Laberinto Doble is prominently featured in a new luxury book titled The Art of Tequila Spirit of Mexico, published by Assouline. This book explores the connection tequila shares with Mexican art, craftsmanship, and culture, elegantly showcasing 1800 Tequila’s journey through its Jalisco roots and artistic collaborations, including the latest with Friedeberg.

For those interested in adding this limited edition to their collection, the suggested retail price of Mono Laberinto Doble stands at a staggering $11,000 for a 700ml bottle, available through 1800Tequila.com. The luxury book, The Art of Tequila Spirit of Mexico, can also be purchased from Assouline's catalog.

About 1800 Tequila: 1800® Tequila has a rich heritage that dates back over 11 generations of tequila-making tradition. The Beckmann family introduced the world's first official 100% agave Añejo tequila in 1967, setting a new benchmark for quality and craftsmanship. Today, 1800 Tequila continues to honor its extensive legacy through its high-quality products and cultural collaborations that celebrate Mexican artistry. The trapezoidal bottle design reflects the iconic Mayan pyramids, serving as a symbol of their enduring connection to Mexican heritage. To learn more about 1800 Tequila, visit 1800Tequila.com or follow @1800Tequila on Instagram.

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