#United States #New York #OUTFRONT Media #Jim Norton #Mark Bonanni

OUTFRONT Media's New Era of Out-of-Home Advertising

OUTFRONT Media Inc., listed on the NYSE under the symbol OUT, has recently announced significant changes to its senior sales leadership team. This move marks a pivotal shift for the company as it aims to enhance its partnerships with brands and redefine its approach to out-of-home advertising.

On August 5, 2025, OUTFRONT unveiled the appointments of three key executives: Jim Norton, Mark Bonanni, and Brad Alperin. These strategic hires are expected to inject fresh energy and expertise into the company’s sales initiatives. With decades of experience in brand building, enterprise growth, and strategic planning amongst them, the new leaders are set to elevate OUTFRONT’s client-focused strategies.

Key Appointments

• - Jim Norton has been appointed as the Chief Revenue Officer of Enterprise. Norton brings over 25 years of extensive experience in SaaS, media, and advertising. Prior to joining OUTFRONT, he held the role of Chief Revenue Officer at Brightcove, where he was instrumental in shaping the company's global Go-to-Market strategy. At Flowcode, he was the founding Chief Revenue Officer, where he played a critical role in its growth into a leading SaaS QR code platform. His past leadership roles at companies such as Condé Nast, AOL/Verizon, and Google further solidify his industry credibility.

• - Mark Bonanni, previously a Regional Vice President, has been promoted to Chief Revenue Officer of Commercial. Bonanni is tasked with driving demand through strong partnerships with regional and local advertisers. He has a rich history in both digital and traditional media, contributing to OUTFRONT's transformation into a data-driven platform.

• - Brad Alperin joins OUTFRONT as the Head of Brand Solutions. With over 20 years of brand strategy and creative leadership experience, Alperin has held senior strategy roles at notable firms including Dentsu US. His proven track record of developing integrated strategies will be pivotal in crafting brand-specific solutions that boost results for OUTFRONT’s clients.

Strategic Changes and Goals

With the integration of these executives, OUTFRONT is restructuring its sales teams into two distinct organizations: Enterprise Sales and Commercial Sales. This strategically designed split aims to provide focused attention and tailored solutions to clients across the nation. The transformation reflects OUTFRONT’s commitment to delivering greater value through in-depth strategic thinking and innovative creative solutions.

Nick Brien, Interim CEO of OUTFRONT, emphasized the company's belief in the unique influence of out-of-home advertising. He noted, “With this experienced sales leadership team and new structure, we're raising the bar on how we support clients.” The goal is to create impactful, real-world advertising campaigns that resonate with audiences in their everyday lives.

Looking Towards the Future

These leadership changes align with OUTFRONT's broader vision of redefining the out-of-home advertising landscape, driven by creativity, data intelligence, and genuine human connections. By investing in top talent and rethinking organizational structures, OUTFRONT Media is poised to become a modern partner for brands navigating the complexities of today’s marketing environment.

As OUTFRONT moves forward, it reaffirms its dedication to innovation and excellence in the out-of-home media space, enabling brands to connect with consumers at moments and locations that truly matter. In the context of an evolving market, OUTFRONT is set to establish a new benchmark for creativity and effectiveness in out-of-home advertising, paving the way for a future that thrives on collaboration and impactful storytelling.

About OUTFRONT Media

OUTFRONT Media is recognized as one of the largest and most reliable out-of-home media companies across the U.S. Its mission is to create connections between brands and audiences in significant, everyday environments. With a presence that spans billboards, digital displays, and transit systems, OUTFRONT is dedicated to turning public spaces into captivating platforms for creativity and cultural relevance.