#Japan #Tokyo #Profoto #Sony α9 III #Global Shutter

Profoto's Exciting Firmware Update

Profoto has made headlines by announcing compatibility between its flash systems and Sony's state-of-the-art global shutter camera, the α9 III. This news follows an expansion of their technological partnership, made solid with the release of a new firmware update. This essential upgrade is tailored for creators, enabling them to minimize the time spent on adjusting settings and maximizing the moments they capture.

Seamless Flash Synchronization for Photographers

Photographers working with the Profoto A10, D30, Pro-D3, or Pro-B3 can now achieve seamless TTL flash synchronization with the α9 III at all shutter speeds, including a remarkable maximum of 1/80,000 seconds. This foundation lays the groundwork for larger deployments, signaling the intent of Profoto to deliver full system compatibility across its flash lineup.

The combination of Sony's global shutter technology and Profoto’s advanced flash capabilities unlocks unprecedented creative potential. For the first time, photographers can synchronize their flash without compromise at ultra-fast shutter speeds, effectively eliminating ambient light even in bright daylight conditions. Whether crafting dramatic shadows with modifiers or capturing action with pinpoint precision, photographers can now achieve effects that high-speed sync (HSS) could not accomplish—without sacrificing power or complexity.

This breakthrough allows for complete control over light shaping and sharp exposures across different apertures and shutter speeds.

Instant Perfect Exposure

Out of the box, the new system is intuitive. Users need only to set the flash to Freeze mode, which enables quick TTL auto-exposure setups. The immediate switch between TTL mode and manual mode lends photographers meticulous control, allowing them to focus entirely on realizing their vision.

The update means creators now spend less time adjusting settings and more time capturing the moments that matter. Profoto, in collaboration with Sony, ensures that professional photographers have the necessary tools to shape light as envisioned, regardless of the shooting environment.

A Strategic Advancement

This firmware update is a hallmark of Profoto and Sony’s ongoing initiative to provide premium and advanced tools tailored for photographers and visual creators. The partnership embodies their shared commitment to enhance creative possibilities through innovative solutions that support professional creators in their craft.

Availability

The firmware update for Profoto A10, D30, Pro-D3, and Pro-B3 will be available from May 22, 2025. Important note: To synchronize the updated D30, Pro-D3, and Pro-B3 flashes, the upgraded A10 must be used for control.

About Profoto

Company Name: Profoto Inc.
Headquarters: 1-1-12, HSB Teppōzō, Minato, Chūō, Tokyo 104-0043, Japan
Founded: May 2005
Business Overview: Manufacturing and selling photographic strobe equipment and flashes
Website: profoto.com/jp