Launch of Digidigi: A Revolutionary Tool for Effective PR Management

Digidigi: Transforming PR with AI and LLM Insights

On June 25, 2026, Todonada Inc. is set to revolutionize the public relations industry with the launch of its innovative tool, 'Digidigi'. This new service, part of the company's already successful PR effectiveness measurement platform 'Qlipper', aims to support PR professionals in navigating the rapidly evolving landscape shaped by generative AI and large language models (LLMs).

Background of the Release

As models like ChatGPT and Gemini increasingly dominate the information-gathering process, users are becoming accustomed to 'zero-click' actions where information is derived solely from AI-generated responses. Businesses are now seeing a surge in LLM support services that claim to enhance citation rates and increase the likelihood of being recommended by AI.

However, AI's outputs are fundamentally probabilistic, making it impossible to externally measure 'citation rates' against the ever-changing architecture of queries posed during interactions. PR professionals face critical challenges, such as uncertainty about AI’s accurate recall of their brand and the inability to determine if their media coverage has been integrated into the AI's learning.

Overview of the Service

'Digidigi' offers a distinct approach by focusing on the prior learning stage of LLMs, as opposed to the inference stage. The tool allows PR professionals to verify whether their information is accurately integrated into the AI’s databases during the foundational learning process, facilitating a cycle of verification and improvement. While many existing LLM optimization tools focus primarily on strategy during inference, Digidigi emphasizes the importance of content quality during the learning phase of LLMs.

It aims not to promise an unverifiable 'increase in AI recommendations,' but instead rigorously assesses whether content is correctly and richly represented, thus ensuring that brands achieve optimal visibility in AI outputs.

Key Features

1. Hallucination Detection: This function queries the LLM to identify misinformation or gaps in understanding concerning the brand or product, providing valuable insights into what the AI might misunderstand or overlook.
2. LLM Friendly Check: Evaluates potential citation candidates—determining their survival through the cleaning process during LLM learning and their factual accuracy.
3. Citation Debugging: Traces back where citation URLs fall off in the learning pipeline, offering actionable improvement suggestions.
4. Continuous Monitoring: Regular re-evaluations of specific queries in line with model updates, enabling continuous tracking of shifts in brand perception.

Distinctive Characteristics

The resources LLMs refer to include media articles, press releases, and expert opinions, thus drawing directly from the PR content that organizations produce. Unlike SEO strategies aimed at web teams or engineers, the influence on LLM memory rests predominantly with PR professionals.

'Digidigi' empowers PR experts—without requiring extensive technical knowledge—to ascertain and enhance their brand's presence within the learning space of LLMs, providing a smooth transition from detection to improvement and re-measurement.

Availability and Pricing

Detailed pricing information and applications for early access to the beta version of Digidigi will be available on the official website (https://qlipper.jp) at launch. Currently, early registration is open to interested parties.

Related Services

- Qlipper: A real-time monitoring service tracking over 4,000 domestic web media outlets, automatically collecting and analyzing articles for measurable PR effectiveness through competitive comparisons and virtual page views.
- Qoddler: An AI agent feature within Qlipper that allows users to access accumulated PR data conversationally, streamlining processes from daily checks to monthly reporting.

Company Profile

- Company Name: Todonada Inc.
- CEO: Yasuyuki Matsumoto
- Founded: January 20, 2020
- Location: 302 Yahiko Building, 7-11-13 Ueno, Taito-ku, Tokyo
- Business Services: Development and operation of cloud services for corporations, system consulting.
- Website: Todonada Inc.