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Exploring the Essence of Sangiovese: Avignonesi's 300% Initiative

In the renowned region of Montepulciano, a new chapter in the narrative of Sangiovese has been opened by Avignonesi, a distinguished producer known for its organic and biodynamic wines. The project titled 300% Sangiovese is a meticulous exploration into the character and identity of this famed grape varieties, investigated through its vintage, the gradual evolution it undergoes with time, and the unique characteristics of specific locations.

For over 15 years, Avignonesi has meticulously observed its vineyards, crafting three exceptional 100% Sangiovese wines: In Grandi Annate Toscana IGT 2021, Vino Nobile di Montepulciano Late Release 2016, and Poggetto di Sopra Vino Nobile di Montepulciano 2022. Each of these wines explicitly interprets Avignonesi's philosophy of highlighting how various elements like soil and microclimate can influence the end product.

The Three Dimensions of Sangiovese

Avignonesi's initiative pivots around the idea that Sangiovese can be perceived through three distinct lenses: Vintage, Time, and Place.

1. Vintage: In Grandi Annate 2021 encapsulates the art of blending wines from the highest-performing sites of the harvest. Rather than selecting from a singular vineyard, this wine harmonizes the strengths of multiple locations for a balanced, energetic profile, representing only those years when Sangiovese can flaunt its full potential.

2. Time: The Vino Nobile di Montepulciano Late Release 2016 narrates the story of aging through a decade's worth of patience. This particular wine has been aged within the estate's cellars, allowing it to mature and unveil the intricacies and depths of Sangiovese. The 2016 vintage is significant for Avignonesi, marking the launch of its first certified organic Vino Nobile di Montepulciano, a true testament to sustainable practices.

3. Place: Last but not least, Poggetto di Sopra Vino Nobile di Montepulciano 2022 stands as a tribute to the important terroir of Montepulciano. This wine reflects the specific conditions of the Poggetto di Sopra vineyard—nurtured by Pliocene clay-silt and calcareous soils—demonstrating how location profoundly shapes the identity and expression of Sangiovese.

The Journey Behind the Wines

Matteo Giustiniani, CEO of Avignonesi, shares his vision: “Sangiovese has always been at the heart of Avignonesi, but we believe there is still a great deal to say about what this grape can be today.” His words resonate as a reminder of how deeply rooted Sangiovese is in Montepulciano’s landscape, yet how its offerings can evolve over time.

Moreover, Alessio Gorini, COO of Avignonesi, emphasizes the responsiveness of Sangiovese to its surroundings, referring to the estate’s approach of harvesting and vinifying over 100 hectares of Sangiovese individually, resulting in more than 60 distinct micro-lots annually. This thorough understanding of each plot leads to innovative techniques in winemaking where the natural characteristics of the grape can shine unobstructed by artificial interventions in the winery.

Aesthetic Appeal

In conjunction with the quality of the wine, Avignonesi has also collaborated with Bonvini 1909 and Atelier Bingo, a French design studio, to create a unique visual identity for the Late Release 2016. Inspired by the Tuscan landscape and the estate’s visitor center, the label and packaging reflect a holistic approach to the project, showcasing that wine is not only about taste but also the accompanying narrative and culture.

Conclusion

The 300% Sangiovese project is more than just a wine release; it's an ongoing exploration and celebration of a grape variety that remains at the forefront of Tuscan winemaking. With its three distinct wines, Avignonesi invites wine enthusiasts to discover the diverse expressions of Sangiovese, rooted in its heritage yet brimming with potential for the future. The project's debut in the United States promises to rekindle interest in these exquisite wines that define the essence of Sangiovese.

For more detailed information about the 300% Sangiovese project, visit Avignonesi's official site.