CashorTrade Expands Face Value Ticketing Movement at 2025 NIVA Conference

CashorTrade Takes the Face Value Movement Global

In an exciting development for the live music industry, CashorTrade, the pioneering platform for face value ticket exchanges, is making significant strides at the 2025 NIVA Conference. This year, the company's CEO, Brando Rich, announced a major expansion of the platform’s operations internationally, introducing a new Venue Portal, and receiving backing from renowned artists, including Mumford & Sons.

At the core of this expansion, CashorTrade has partnered with Mumford & Sons to help ease the ticketing woes faced by fans. This collaboration allows fans of the band to utilize CashorTrade as a reliable resource on their website, facilitating a straightforward ticket exchange for sold-out shows at face value. Such initiatives are instrumental in promoting the Face Value Movement not just in the U.S., but globally as well.

Brando Rich emphasized the implications of this partnership, stating, "This is a big step for the live music community. As artists and venues worldwide embrace more fan-friendly solutions, we're proud to be developing tools that protect genuine fans and enhance their concert experience." The move towards fan-centric solutions marks a change in the industry, demonstrating a growing understanding of the need for fair ticketing practices.

During a dedicated session at the NIVA Conference, CashorTrade launched its innovative Venue Portal—a free and user-friendly dashboard designed specifically for independent venues. The Venue Portal empowers venues by allowing them to claim their page, list inventory, and manage fan-to-fan ticket exchanges, all within their own ecosystem. Dusty Rich, CMO and Co-Founder of CashorTrade, stated, "The Venue Portal is about empowerment for independent venues, which are the heart of this industry. This tool enables them to connect with fans, prevent scalping, and ensure that their communities remain vibrant and engaged."

NIVA (National Independent Venue Association) has played a pivotal role in supporting CashorTrade's mission, advocating for fairer ticketing practices while working closely with the organization on initiatives such as the Fix The Tix Coalition. Their collaboration represents a continuous effort to reform the ticketing landscape through innovative methods.

CashorTrade itself originated from a simple idea that has since blossomed into a vast network. Founded in Burlington, Vermont, by brothers Brando and Dusty Rich, the platform is renowned as the world's first social network dedicated to buying, selling, and trading tickets at face value. Often referred to as the "Airbnb of concert tickets," it has attracted nearly one million members across all U.S. states and more than 20 countries, all while championing the concept of "ticket karma"—the belief that tickets should be in the hands of true fans.

The expansion of CashorTrade signifies a positive shift towards more equitable ticketing practices in the live music industry. As more artists and venues navigate challenges brought forth by scalping and unfair pricing, solutions like CashorTrade present hope for fans eagerly wanting to enjoy live performances without the off-putting price tag. With the trajectory of this movement, it is set to make waves far beyond the borders of the United States, inspiring change in the global music industry.

For those interested in learning more about CashorTrade and its initiatives, additional information is readily available on their official website or through contact with their team. The commitment to preserving musical experiences for genuine fans reflects the essence of what CashorTrade stands for—a community that believes tickets belong with real fans, ensuring that the joy of live music endures for generations to come.