Japan XR Center Launches Global Expansion of XR Attractions via Synthesis VR Delivery

A New Era for XR Entertainment: Japan XR Center Goes Global

Japan XR Center, headquartered in Nakano, Tokyo, has made a significant announcement that could transform the landscape of the entertainment industry. The company, led by CEO and producer Taiga Kobayashi, is set to launch its popular immersive XR attraction, 'Zombie Storm,' worldwide. This will be achievable through the global VR arcade platform 'Synthesis VR,' an innovative method that removes the traditionally high logistical barriers of physical deliveries.

Breaking Physical Barriers in Entertainment

The global rollout of 'Zombie Storm' marks a revolutionary step in location-based entertainment (LBE). In the past, the international expansion of arcade games typically required heavy physical transportation of large machines, posing substantial costs and logistic challenges to local markets. However, leveraging the Synthesis VR platform, which connects over 400 VR facilities in 180 countries, the Japanese XR attraction will become instantly available. Local venues can simply integrate the data and necessary equipment to offer 'Zombie Storm', circumventing the need for massive shipping costs.

This streamlined approach represents a new model for distributing XR content globally, opening doors previously constrained by physical transportation issues.

High Demand, High Revenue: The LBE Model

'Zombie Storm' is crafted exclusively for commercial venues, emphasizing its potential for high customer throughput and profitability. This immersive experience accommodates up to six players simultaneously, offering a memorable ten-minute experience that keeps players coming back for more. Notably, the attraction has seen overwhelming success in Japan's direct-operated stores, often reaching full capacity.

By introducing this high-return model globally, Japan XR Center aims to replicate its success across international VR facilities, ensuring that entertainment enthusiasts everywhere can enjoy this cutting-edge attraction.

A Seamless Experience Bridging Languages and Cultures

One of the defining aspects of 'Zombie Storm' is its intuitive design that eliminates the need for complicated rules. Players are thrown into a world where they must physically move around, collaborating with teammates to fend off approaching zombies. The integration of virtual reality (VR) and mixed reality (MR) enhances immersion and fosters natural communication among players, regardless of their language or cultural background.

This collaborative experience encourages global participation, as players can easily understand the gameplay without language barriers, making it appealing to a diverse audience.

Experience XR at Home

Starting from its global launch, 'Zombie Storm' and other experimental XR attractions developed by Japan XR Center are being rolled out in multiple locations across Japan. Players can be among the first to experience the same content that will be available in 400 venues around the world.

Here's where you can experience 'Zombie Storm':

- Tokyo: XR Center Game Space (Inside Nakano Broadway)
- Fukuoka: XR Center Game Space Fukuoka (Inside Canal City Hakata)
- Kumamoto: Greenland (Limited-time operation)

Don't miss out on the chance to experience a 'memorable ten minutes' that will fuel your excitement!

For Media and Business Inquiries

Japan XR Center is open to interviews with CEO Taiga Kobayashi regarding the evolution from traditional entertainment to immersive XR experiences. Media representatives, influencers interested in experiencing the attraction firsthand, and companies considering XR integrations in their venues are also welcome to reach out.

For inquiries, please contact: [email protected]

About Japan XR Center

Japan XR Center is dedicated to promoting best-value XR implementations through the development of XR games, attractions, and training content. The company, which has locations in Japan, India, and San Francisco, has gained recognition in the XR industry, winning the prestigious Best Consumer Award at 'XR Kaigi 2025.'

Company Overview:

- Name: Japan XR Center Co., Ltd.
- Location: 164-0012 Tokyo, Nakano Ward, Honcho 2-46-1, Nakano Sunbright Twin 14F, Tokyo Content Incubation Center No.29
- Founded: May 22, 2023
- Main Achievements: Winner of XR Kaigi 2025 Best Consumer Award, Featured on TV program 'Ariyoshi-kun no Shoujiki Sanpo'
- Store Locations: Tokyo (Nakano Broadway), Fukuoka (Canal City Hakata), Kumamoto (Greenland)
- Website: Japan XR Center
- Store Website: XR Center Game Space