#yurinasia #OSAJI #corporate message

OSAJI Unveils Its First Corporate Message

As OSAJI gears up to celebrate a decade of innovation and artistry in skincare, the company has announced its first corporate message: "Dramatic Life, Romantic World." This statement encapsulates OSAJI's philosophy of enhancing lives through thoughtful skincare solutions, particularly catered to individuals with sensitive skin.

Founded in Tokyo's Chuo Ward in January 2017, OSAJI opened its first store shortly thereafter, quickly establishing itself as a trusted brand for those seeking healthy and beautiful skin. With the company's 10th anniversary on the horizon in 2027, OSAJI is poised to strengthen its commitment to providing products and services that empower individuals to express their unique personalities.

An Employee-Centric Approach

In its journey toward this milestone, OSAJI has organized workshops centered around the theme "The Role of OSAJI: Our Future." These sessions have fostered dialogue and introspection among employees, allowing the brand's ethos, creative sensibilities, and distinct worldview to flourish.

OSAJI aims to convey this refined philosophy not only through words but also with impactful visuals. To this end, the company will release a special film featuring the dynamic movements of dancer
yurinasia, underlined by the musical talents of Shuntaro Tokita, a businessman and violinist well-known in Japan's contemporary music scene.

Special Collaboration

Yurinasia, a renowned dancer and choreographer based in Fukuoka, brings her unique style to the corporate film. With an impressive background in urban dance that blends organic and poetic movements, she aims to communicate OSAJI's message through her art. Her journey with OSAJI products has created a deep personal connection, inspiring her to showcase the beauty of the brand’s philosophy:

“Being part of OSAJI’s corporate film as the leading performer has been an honor. I've always been captivated by the colors and fragrances of OSAJI’s cosmetics, allowing me to resonate deeply with President Shigeta's catchy slogan. My goal was to embody this message through my performance, alongside the music and visuals.”

On the other hand, Shuntaro Tokita, who graduated from the University of Tokyo and is involved in a range of music from J-Pop to post-classical, expressed great enthusiasm for the project.