A Collaborative Project between Noshiro City and Noshiro Shoyo High School to Promote Local Businesses

Addressing Local Challenges through Collaboration

In recent years, Noshiro City has faced significant challenges, including population decline and difficulties in securing talent for local businesses. As part of an initiative to tackle these urgent issues, Noshiro City has launched a collaborative project with Noshiro Shoyo High School, based in the city. The goal of this project is to create promotional videos that highlight the unique qualities and opportunities within local companies.

Project Background and Purpose

The essence of this initiative lies in recognizing that sustainable growth for businesses necessitates utilizing a diverse range of skilled professionals. It asserts the importance of a community-wide approach to solving human resource issues rather than leaving them to individual companies. By engaging high school students, who are the future of the local community, in discovering and sharing the allure of local businesses, the project aims to nurture a sense of belonging and ultimately promote local retention.

Understanding the importance of such pioneering efforts, BNG Partners, a firm based in Tokyo, decided to participate in the project by leveraging its extensive expertise in personnel management and its understanding of executive-level recruitment. This collaboration aims at revitalizing the local community by addressing regional challenges through professional skill development.

Project Overview and BNG's Role

The project involves students from Noshiro Shoyo High School interviewing local business owners to create a series of videos that effectively capture the essence of each company, the work environment, and the passion of its employees. The steps taken include:

- City Initiatives: Taking the lead in planning strategies to resolve overall talent issues in the region and establishing a collaborative framework between schools and companies.
- BNG Partners' Contributions: Utilizing its knowledge accumulated through the introduction of managerial talent, particularly within CxO roles, BNG is assisting by providing practical training on video recording, editing, and interview techniques. This guidance strengthens the students' expressive capabilities as well as their practical skill sets.

Future Prospects

Moving forward, there is a commitment to addressing the challenges posed by population decline and hiring difficulties faced by local governments and businesses. This will be achieved through the utilization of professional talent and the creation of a framework that fosters local talent development.

About BNG Partners

BNG Partners is dedicated to supporting sustainable business growth through its unique CxO network and specialized personnel services, covering various key support areas, including:

- Sales Support: Developing sales strategies, new client acquisition, and improving sales processes.
- Project Management: Overseeing project management, establishing PMO structures, and managing project risks.
- Digital Transformation (DX): Formulating DX strategies, implementing digital technology, and reforming business processes.
- System Development: Planning, designing, developing systems, and providing operational support.
- Global Talent Utilization: Focusing on global talent recruitment and providing support management systems.

In line with these goals, BNG Partners hosted the Japan CxO Awards in December 2025, aimed at recognizing the outstanding achievements of CxOs and promoting the significance and allure of these careers to society.

About the Representative Director, Jiro Kuramoto

Born in 1975 in Kagoshima Prefecture, Jiro Kuramoto graduated from Kyushu University with a degree in Economic Engineering. His career began at a publicly listed financial institution, where he was involved in human resources and corporate planning. He has a rich background in startup businesses, serving in various leadership roles in major venture firms, and co-founded J-Brain at the young age of 27.

After experiencing the 2008 financial crisis, he established BNG Partners in 2009, where he currently serves as the Representative Director. Additionally, he holds positions such as a director at Kagoshima Innovation Base and a visiting professor at the University of Information Management and Innovation.