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Imajina's Inner Branding Seminar in Fukushima: A Focus on Human Potential

On September 10, 2026, Imajina Co., Ltd., a prominent firm in corporate branding and organizational development, held an enlightening seminar titled "Inner Branding for Leaders" at the Hotel Fukushima Green Palace in Fukushima City. Tailored for executives and HR leaders, the seminar tackled a critical issue: why even with advanced systems and digital transformations, organizations still struggle to invigorate their teams.

Addressing the Root Cause

In recent years, many companies have eagerly implemented measures for operational efficiency, including digital transformation (DX) initiatives and revisions to HR evaluation systems. However, numerous voices from the field express concerns such as, "These systems become mere formalities," and "Employees wait for instructions without taking initiative." Imajina, leveraging insights from over 3,000 organizational transformations, identified that the dysfunction within companies often lies not solely in the systems themselves but in the foundational attitude of the employees.

To foster sustainable growth, organizations must concentrate not just on superficial knowledge acquisition, but prioritize cultivating the core human qualities of the individuals within them. This calls for a fundamental shift towards inner branding that emphasizes personal development.

Seminar Highlights: What We Learned

1. Intellectual Humility: The Key to Growth
One major insight shared during the seminar was that the inability to adapt new systems stems from past successes and cognitive biases. Attendees were encouraged to recognize their limits and biases in knowledge, stressing the importance of a humble attitude towards relearning—a foundational step toward growth.

2. Recognizing the Gifts We Receive
A significant barrier to organizational satisfaction is the lack of awareness among employees regarding the support they receive from others and society. By building a broader sense of gratitude towards family, workplace, and community, individuals can be motivated to contribute willingly and actively. Presenting organizational values without this awareness could result in employees perceiving them as mere mandates.

3. Harnessing Human Capability Data for Organizational Guidance
Historically, intangible qualities such as human nature and coherence with corporate values have been challenging to quantify. However, through partnerships with institutions like the University of Cambridge and the Harvard Method for assessing vision penetration, Imajina showcased how individual behaviors and moral levels could be objectively assessed. This approach aids in formulating training plans aligned with personal characteristics, effectively tying corporate ideals to daily actions.

Feedback from Participants

Response from attendees, primarily comprised of executives from manufacturing, distribution, and trading sectors, confirmed the resonance of the seminar's messages. One attendee from a trading firm stated, "The emphasis on human nature rather than merely systems or skills was enlightening for us to reconsider what truly underlies our training." Another participant remarked, "I gained clear answers to why staff behavior does not change—it's time to reassess how we engage with people." Such testimonials underscore the impact of the insights shared.

Future Plans for Imajina

Moving forward, Imajina is committed to expanding these seminars across various regions, stepping away from reliance solely on systems for organizational development. They aim to nurture the individual "human capability" in each employee, fostering a robust culture that aligns values with actionable steps within the organization.

Company Overview

Name: Imajina Co., Ltd.
CEO: Yoshiki Sekino
Location: 3-5-2 Kojimachi, Chiyoda-ku, Tokyo
Business Scope: Corporate branding services, inner branding initiatives, organizational consulting
Website: www.imajina.com