#Japan #Tokyo #JA Town #Nijicon #Rainbow Farm

Nijicon's New YouTube Venture: Rainbow Farm

The popularity of idol groups has reached an exciting new chapter, as the group Nijicon has ventured into the world of agriculture with their latest YouTube show titled "Rainbow Farm." Launched on June 11, 2023, through the YouTube channel Yurufuwa Channel, this series showcases members of Nijicon actively engaging in various agricultural tasks.

A Glimpse into Rainbow Farm

In the first episode titled "A Big Job Request for Nijicon...", viewers are introduced to the farming activities that the group will partake in, such as planting and harvesting vegetables like peppers and tomatoes, as well as participating in rice planting and harvesting. Through these experiences, the show aims to highlight the significance of agriculture while promoting the attractive offerings of JA Town, a direct sales online marketplace operated by the National Agricultural Cooperative Federation (JA ZEN-NO).

This innovative program strives to connect audiences with the roots of food production, emphasizing the connection between farmers and consumers. The initial episode features former member Moa Tsurumi who shares insights into the show's concept and discusses the unique benefits of products available at JA Town.

Continuation of Agricultural Education

In her comments, member Karin Matoba expressed the sheer joy and surprise of filming in the heart of a farm. She stated that the experience gave the group a fresh perspective on food and agriculture, proving to be an insightful opportunity for both new and seasoned members. Matoba hopes that the series can effectively communicate the charm of Japanese food and agriculture over the span of the year.

The Members of Nijicon

Nijicon, active since July 2014, has captured the hearts of a diverse audience ranging from teenagers to individuals in their 30s. Utilizing platforms such as YouTube and various social media to disseminate their content, the group boasts a total following of around 950,000 across their official accounts and those of individual members. Their strategic approach in engaging fans exemplifies their dedication to providing quality content.

You can explore their official website here for more details on their performances and projects.

What is JA Town?

JA Town stands out as an innovative platform operated by JA ZEN-NO, committed to delivering fresh farm products and specialties from various prefectures directly to consumers. With the slogan "Let’s live with delicious Japan," JA Town enables national agricultural cooperatives to share seasonal agricultural and livestock products through the internet. The character serving as their mascot, Jae-ta, represents their brand and mission.

To learn more about JA Town, visit their site here.

Stay Updated with JA Town

For ongoing updates about delicious seasonal products and marketing campaigns, follow JA Town on their official X account here.

The series "Rainbow Farm" promises to be an engaging exploration of agriculture through the eyes of a beloved idol group, giving fans a chance to appreciate the hard work that goes into food production while enjoying entertaining content. Don’t miss the upcoming episodes scheduled every second and fourth Wednesday of the month, which aim to bridge the gap between idol culture and the agricultural world.