Experience the Unique Flavor of Press Butter Sand's Special Collaboration Treat

PRESS BUTTER SAND, a renowned butter sand specialty store run by BAKE Inc., is bringing a unique culinary experience with its latest product, “Butter Sand (Rum Raisin).” Officially launching nationwide on July 1, 2026, this product is not only a treat for the taste buds but also a feast for the eyes, thanks to its captivating art-inspired packaging created in collaboration with the artist Shoichi Okumura.

The SWEETS MEETS ART Project

This launch marks the fourth installment of the “SWEETS MEETS ART” project, where PRESS BUTTER SAND collaborates with emerging artists to bring their art to dessert packaging. Each of the four releases in this series features art that expresses the essence of the respective dessert. The last installment, the “Butter Sand (Rum Raisin),” encapsulates the transition from purple to pink, visually representing the rich aroma of rum raisins that fills your mouth with every bite.

The delicious flavors come from the harmonious blend of rum raisin butter cream scattered with pieces of rum-soaked raisins, all sandwiched between delightful cocoa cookies. This design elevates the user experience, making this dessert not just a snack but a full sensory event.

Art with a Twinkling Touch

Shoichi Okumura’s artistic interpretation takes the experience of tasting the “Butter Sand (Rum Raisin)” and brings it to life on the packaging. The design features a gradient portraying the luxurious aroma of rum raisins, transitioning from a deep purple to a soft pink. Accompanying this color transition is a thought-provoking representation of natural elements; a grapevine symbolizes the essence of raisins against a striking backdrop of a woman enveloped in purple.

Additionally, the package represents both tradition and modernity, illustrated by a blend of traditional auspicious motifs like celestial maidens and butterflies alongside contemporary elements like a helicopter. This unique combination reflects Okumura's vision of a modern paradise, bridging the gap between the past and the present, evoking feelings of nostalgia and contemporary freedom.

A Taste of Paradise

This artful package not only captures the flavors of the dessert but also paints a storyline of adventure. A woman riding a motorcycle represents the adventurous spirit, taking you on a journey reminiscent of the rich, multifaceted taste of the rum raisin. This blend of imagery serves to stimulate not just the palate but the imagination as well.

Premium Product Details

The “Butter Sand (Rum Raisin)” will be available as a 4-piece set for the price of 1,728 yen (tax included). This delightful snack will be available through various outlets, including all PRESS BUTTER SAND locations, major events, and online platforms like “BAKE the ONLINE,” Rakuten, Yahoo Shopping, and Amazon. The sales period runs from July 1 to September 30, 2026, or until stock runs out.

For those eager to secure their sweets early, a pre-sale will take place exclusively for members of the BAKE Membership Program starting June 24, 2026, through June 30, 2026. This is a special opportunity to indulge in the rich flavors before they hit the wider market.

Join the BAKE Membership Program

The BAKE Membership Program offers exclusive benefits, including early access to limited releases and special sales, making it an attractive option for seasoned dessert lovers or those just starting their culinary journey.

About ArtSticker and PRESS BUTTER SAND GALLERY

ArtSticker, run by The Chain Museum, is a platform dedicated to making art accessible, allowing users to connect with artists and their work. It plays a crucial role in bridging the gap between real-world experiences and digital interactions, while the PRESS BUTTER SAND GALLERY aims to inspire through innovative sweets that challenge traditional dessert experiences.

Final Thoughts

In this age of culinary exploration, PRESS BUTTER SAND’s venture into art and flavor delivers a remarkable experience that transcends the usual boundaries of desserts. From the first taste of “Butter Sand (Rum Raisin)” to the visual storytelling on the packaging, it promises to be a delightful journey for all senses, making it a must-try in the food landscape of 2026.