Emma Hernan's Coast to Coast Kitchen Launches New Seafood Empanadas at Target

Emma Hernan's Coast to Coast Kitchen Expands Product Line

In a significant milestone for her seafood brand, Emma Hernan, well-known from the reality show Selling Sunset, has announced the nationwide launch of her signature empanadas at Target. As the founder of Coast to Coast Kitchen, Hernan is bringing two new seafood flavors exclusively to the retailer: the Lobster Empanada and Sweet Chili Shrimp Empanada, accompanied by a delicious Crab Rangoon. This expansion builds on the brand's success since its initial launch at Target back in February 2026.

Coast to Coast Kitchen has rapidly carved out its niche in the seafood market, generating millions in sales and attracting nearly 100,000 new customers, especially from the millennial demographic who represented 80% of these new buyers. Notably, 40% of the transactions involved three or more units, signaling a strong consumer interest in Hernan's offerings.

The new empanada flavors reflect Hernan's multifaceted experiences and heritage. The Lobster Empanada pays homage to her roots in Massachusetts, while the Sweet Chili Shrimp embodies her Californian influences. The Crab Rangoon is particularly special as it was inspired by her grandfather, who would prepare crab and lobster dishes during family gatherings. Hernan expressed her passion for cuisine by stating, "These flavors bring together my love for both coasts and make my products truly coast to coast. Food, for me, has always been about sharing a great bite with the people you love."

Being a third-generation food entrepreneur, Hernan is deeply rooted in the food industry. She manages two production facilities outside of Boston— the original factory valued at $5.5 million and a newer facility valued at $7.5 million. These facilities employ over 100 staff members, predominantly women, emphasizing her commitment to female empowerment in the workplace.

This latest addition complements other popular products from Coast to Coast Kitchen, including New England Crab Cakes, Bacon Scallops, Shrimp Spring Rolls, and Crab Minis—all readily available at Target stores nationwide. The launch showcases Hernan's commitment to providing innovative seafood appetizers that resonate with diverse culinary backgrounds.

Coast to Coast Kitchen stands out as a destination for unique fusion appetizers, offering a modern twist on comfort foods inspired by family traditions. With her Portuguese heritage as a foundation, Hernan continues to deliver flavors that blend nostalgia with contemporary tastes. As the brand grows, it aims to fulfill a niche in the frozen appetizer section by combining quality ingredients with accessible retail availability.

As excited consumers eagerly await to try these flavorful offerings, Coast to Coast Kitchen is set to redefine the seafood snack experience across the United States. To grab a taste of coast-to-coast flavors, shoppers can head to Target or visit the brand's website at eatcoasttocoast.com. Follow them on Instagram @coast2coast to stay updated on the latest product launches and promotions.