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RDSolutions Unveils ShelfGain

In a major advancement in retail data management, RDSolutions has launched ShelfGain, an innovative merchandising platform specifically designed to enhance in-store execution by utilizing a data-driven approach. The platform is engineered to identify and address store-level availability issues, enabling Consumer Packaged Goods (CPG) brands to tackle operational inefficiencies on-site effectively, thus bridging the gap between data insights and actionable interventions.

The Need for Real-time Retail Monitoring

With the increasing investment from brands in securing retail shelf space, the challenge of product availability remains a significant issue. Reports indicate that inventory often arrives at stores but frequently is not displayed on shelves, leading to missed sales opportunities. Coresight Research highlights that in-store inefficiencies can account for losses equivalent to approximately 5.5% of gross sales. This stark reality creates a pressing need for a solution that not only identifies these shortcomings but also rectifies them swiftly.

RDSolutions’ ShelfGain aims to tackle this challenge head-on. The platform dynamically connects real-time retail monitoring to in-store actions, ensuring that brands can quickly translate insights into on-the-ground initiatives without solely relying on pre-scheduled visits. By pinpointing specific sales risks and mobilizing field teams for targeted interventions, ShelfGain promises to maximize resource utilization and drive sales efficacy.

How ShelfGain Works

ShelfGain operates on the principle of harnessing both first-party and third-party data signals to identify stores with potential sales risks. The platform focuses on monitoring underperforming locations and issues related to on-shelf availability (OSA). Importantly, it fosters a systematic approach where every store visit is backed by data-driven insights, ensuring that resources are allocated to areas demanding immediate attention.

During each store visit, ShelfGain functionality allows for the collection of before-and-after photographic evidence, documenting the state of product availability prior to and following intervention. This transparency not only aids in accountability but also provides brands with clear insights into the impact of their actions.

Addressing Common Inventory Issues

The platform also allows for the identification of common issues, such as inventory that is present but not placed on the shelves. By resolving such overlooked aspects, brands can ensure that products are accessible when shoppers are ready to make purchases, improving the overall shopper experience.

Jacob Blondin, CEO of RDSolutions, emphasizes the critical nature of bridging insights with action, stating, “Insight without resolution is anxiety. Knowing a shelf is empty does not recover a sale. ShelfGain turns that insight into action where it matters.” This sentiment underlines the platform’s goal—to provide brands not only with insights but with the means to enact swift resolutions.

Advantages of the ShelfGain Platform

Through the integrated services of a skilled nationwide field organization, ShelfGain can support various in-store requirements, including:

• - Inventory Management: Swiftly identifying and resolving product availability issues, particularly stock that’s still in the back room.
• - Promotional Activities: Assisting in the construction of promotional displays and validating correct implementation of sales promotions.
• - New Product Launches: Facilitating seasonal resets and broader merchandising changes, ensuring that product introductions are well-timed and executed.
• - Operational Accuracy: Addressing discrepancies in planograms and pricing, while also collecting competitive intelligence to inform strategic decisions.
• - Proof of Execution: Providing brands with documented evidence of every visit’s outcomes, allowing for informed assessments of effectiveness.

By merging data insights with operational capabilities, ShelfGain is designed to empower brands to act decisively when faced with retail challenges, leading to enhanced sales performance and reduced costs within their field operations.

About RDSolutions

RDSolutions has positioned itself as a comprehensive partner in the realm of retail intelligence and execution, leveraging nearly four decades of experience in the industry. The Richmond, Virginia-based firm combines a robust nationwide team, extensive data sourcing, and real-time analytics to furnish brands with the tools necessary for measurable success in a competitive marketplace. As a wholly owned subsidiary of the Fortune 500 Markel Group, RDSolutions continues to drive innovation aimed at closing operational gaps effectively.