Overseas Buyers Find New Trade Opportunities at 136th Canton Fair in Guangzhou

Exploring International Trade Opportunities at the 136th Canton Fair

The 136th Canton Fair, which concluded on November 4, had an impressive record of 253,000 overseas buyers attending from 214 different countries and regions. This year’s event served as a significant platform, highlighting the increasing demand for international trade connections and the growing interest in Chinese manufactured products among global buyers.

One notable attendee at the Fair was Duarte Nuno Rocha, the chief representative of the Sonae Group in China. Since 2006, Duarte has been a constant presence at the Canton Fair, emphasizing its importance in Sonae's sourcing and commercial activities. With a background in the multinational sector that encompasses retail, financial services, and technology, Rocha has witnessed the evolution of Chinese manufacturing firsthand over his two decades with the company.

As he manages Sonae's operations in Guangzhou, Duarte plays a crucial role in determining which products and suppliers the company partners with. He elaborated that the impression of Chinese products among consumers, particularly in Portugal, has improved significantly, thanks to their high cost performance and quality. At this recent Fair, he and his team successfully identified a multitude of innovative products and excellent suppliers that can cater to the needs of international markets.

Duarte noted a pivotal shift in consumer expectations, with a more pronounced demand for quality, technology, and innovation in products made in China. Additionally, he mentioned a strengthened focus on the environmental impact and social contributions of brands. This reflects a broader trend influencing his selection process for suppliers, as Sonae looks to partner with companies that demonstrate sustainability practices and compliance with global standards.

The face-to-face aspect of the Canton Fair allows for vital negotiations and discussions, which Duarte believes are indispensable for establishing long-term partnerships. The informal setting facilitates effective communication and helps solidify agreements for sourcing in the upcoming year.

The integration of new innovative measures at the Canton Fair, including digital platforms and an online exhibition, has enhanced the experience for overseas buyers. Duarte pointed out the convenience of their newly launched mobile app, which streamlines the process for attendees navigating the fair. Armed with insights and market trend reports shared during the event, he looks forward to making informed business decisions that align with both Chinese and global market trends.

Looking ahead, the next edition of the Canton Fair is scheduled to take place from April 15 to May 5, 2025, in Guangzhou, continuing its role as a key event for businesses globally to engage in trade and foster relationships. As the landscape of global trade evolves, the Canton Fair remains a testament to the dynamic nature of international business, providing unprecedented opportunities for buyers and suppliers alike.

In conclusion, the success of the 136th Canton Fair exemplifies the growing convergence of international markets centered around Chinese manufacturing and innovation. As global businesses seek to diversify their supply chains and meet the heightened expectations of consumers, events like the Canton Fair serve as critical avenues for facilitating these important connections and opportunities.