Hague Mayor's Visit to NN Life: Strengthening Netherlands-Japan Business Ties

On August 18, 2026, the Mayor of The Hague, Jan van Zanen, paid a visit to NN Life Insurance Co., Ltd., which is dedicated to supporting Japanese SMEs through insurance. This visit highlighted the company's connection with The Hague, the headquarters of the NN Group and served as a platform for discussing various collaborative initiatives between Japan and the Netherlands.

During the visit, NN Life's President, Marius Popescu, introduced the company's operations in Japan, particularly as a 'SME Supporter'. He emphasized NN Life’s commitment to connecting Dutch and Japanese businesses and talent through programs like the Dutch Study Tour and the MONO MAKERS PROGRAM, which aims to support business succession and growth for SMEs.

Mayor van Zanen and his delegation expressed great interest in NN Life's efforts towards SME support and the collaboration initiatives between Japan and the Netherlands. A lively exchange of ideas took place, exploring the potential for business growth through industrial exchanges between the two countries.

One of the highlights of the visit included a presentation of work created through the MONO MAKERS PROGRAM. This program promotes collaboration between young Japanese entrepreneurs in traditional industries and creative talents from the Netherlands, fostering new value creation and business opportunities through joint efforts. The discussions also included a positive outlook on cooperation for an upcoming Dutch Study Tour scheduled for October of this year.

As a company rooted in the Netherlands, NN Life continues to strive to act as a bridge between Japan and the Netherlands. They will utilize their connection with the NN Group and The Hague to promote initiatives that support challenges, growth, and succession in SMEs.

MONO MAKERS PROGRAM

The MONO MAKERS PROGRAM, operated in partnership with the Japan Cultural Exchange and supported by the Embassy of the Kingdom of the Netherlands, aims to connect Dutch and Japanese businesses. This program assists young entrepreneurs in Japan’s traditional industries by promoting collaboration with creative talents from the Netherlands. It focuses on innovating new value creation and addressing social challenges like the lack of successors in industries.
Learn more about MONO MAKERS PROGRAM

Dutch Study Tour

NN Life conducts study tours to the Netherlands for successors and young entrepreneurs. These tours provide participants with firsthand experience of the Netherlands' advanced and sustainable practices, creating valuable learning opportunities that could lead to innovation.
Find out more about the Dutch Study Tour

As NN Life looks to the future, they remain dedicated to enhancing collaboration between the two countries and empowering SMEs through their innovative programs.