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Upcoming Event: Shinagawa Yakiimo Terrace 2026

Mark your calendars! From March 6 to March 8, 2026, the Shinagawa Season Terrace in Minato City, Tokyo will host the much-anticipated "Shinagawa Yakiimo Terrace 2026." This festival, which celebrates the beloved Japanese tradition of roasted sweet potatoes, promises to be a delightful experience for all visitors.

Following the success of its inaugural event in 2017, which drew over 190,000 attendees, the Shinagawa Yakiimo Terrace has become a staple in Tokyo's food festival scene. The 2026 edition will feature a theme of connecting with the "roasters" and exploring local flavors from across Japan. Seventeen carefully selected vendors will participate, each showcasing their unique styles and techniques for crafting delectable roasted sweet potatoes.

One exciting addition to this year's festival is the collaboration with KOKUYO's Tokyo Shinagawa office, "THE CAMPUS." This partnership will turn the entire Shinagawa Konan area into a vibrant open space for work and leisure, enhancing the festival experience. Attendees will have the opportunity to enjoy their sweet potatoes while exploring the urban landscape and discovering new ways to engage with the community.

Event Details

• - Name: Shinagawa Yakiimo Terrace 2026
• - Dates: March 6-8, 2026
• - Hours: 11:00 AM - 5:00 PM (Note: THE CAMPUS will not operate on March 6)
• - Location: 1-2-70 Konan, Minato City, Tokyo. The event will be held at both the Shinagawa Season Terrace event square and THE CAMPUS.
• - Access: A scenic 6-minute walk from JR Shinagawa Station's Konan exit for the Shinagawa Season Terrace and just a 3-minute walk to THE CAMPUS.
• - Admission: Free
• - Organizer: Shinagawa Season Terrace
• - Event URL: Shinagawa Yakiimo Terrace

Highlights of Shinagawa Yakiimo Terrace 2026

1. Collaboration with KOKUYO's THE CAMPUS: This year, the festival expands to include THE CAMPUS, which embodies the concept of a communal space for work and life. Attendees will enjoy a unique experience that pairs roasting sweet potatoes with an exploration of public areas that usually serve as workspaces.

2. Showcasing 17 Unique Vendors: The festival's theme revolves around connecting with the roasters and understanding their stories. Visitors can expect classic offerings from historic establishments like Kurata-ya Sweets, famous for the award-winning “Tsubo Yaki Imo” prepared in special pots, as well as innovative creations like the exclusive “OIMO Berry Brulee Mont Blanc Crepe” from DOCO. Additionally, you'll find the super-sweet “Chomitsu Yakiimo” from Pukupuku, which has gained a dedicated following for its unique caramelized sweetness.

3. Podcasting about Sweet Potatoes: In conjunction with the festival, a podcast will be launched to delve into the fascinating stories of the vendors, allowing attendees to savor their roasts with enriched knowledge about what makes them special. Listen here.

Vendor Lineup (Tentative)

At Shinagawa Season Terrace Event Square:

• - Yakiimo-doctrin DOCO (Yamagata)
• - Oimo Farm Kitchen (Tokyo)
• - Super Honey Yakiimo Pukupuku (Tokyo)
• - &potato® (Gunma)
• - Kurata-ya Sweets (Tokyo)
• - Yoshii’s Sweet Potato Shop (Nagano)
• - Koedo Kawagoe Imofukudo (Gunma)
• - Mitsuimo Research Institute (Tokyo)
• - Sweet & Healthy SAZANKA (Miyazaki)
• - GINROKU Imo (Tokyo)
• - Kobe Imoya Shinomoto (Hyogo)
• - OIMO Cafe (Saitama)
• - Yakiimo Koro (Aichi)

At Shinagawa Season Terrace Eco Square:

• - Hige Shoten (Fukui) – specializing in stone-baked sweet potatoes.

At KOKUYO's THE CAMPUS:

• - Oimo Cafe Minatoya (Kanagawa)
• - Yakiimo Specialty Shop Yanagi-ya (Ishikawa)
• - Oimo Berry (Yamagata)

The Influence of Yakiimo Ambassador

This year's festival is fully produced by the famous "Yakiimo Ambassador," Madoka Amaya, known for his dedication to sweet potatoes. As a writer and sauna enthusiast, Madoka has developed the unique “Yakiimo®” experience where sweet potatoes meet relaxation.

In his words: “Sweet potatoes can be as versatile as we imagine – Shinagawa Yakiimo Terrace 2026 will transform the Konan area into a sweet potato paradise. Discover new flavors, let nostalgia wash over you, and learn about every delightful bite this season. Witness the new potential of roasted sweet potatoes!”

Join us in celebrating a beloved tradition by diving into the world of yakiimo in a unique, collaborative environment!