PepsiCo to Strengthen Its Role in Women's Football with UEFA Partnership Extension Until 2030

PepsiCo’s Commitment to Women's Football Through 2030

PepsiCo is proud to announce the continuation of its dedication to women's football, reinforcing its role as a major player in the development of the sport. On April 8, 2025, the company confirmed the extension of its partnership with the UEFA Women’s Football, which will now run through 2030. This marks a significant milestone for PepsiCo, as it seeks not only to promote the football community but also to inspire a new generation of players and fans.

Over the past years, women's football has witnessed exponential growth, both in terms of global audience and participation. Recognizing this shift, PepsiCo, through its leading brands like Pepsi®, Lay’s®, and Gatorade®, aims to elevate the reach and engagement of women’s football on a global scale. Being the first UEFA Champions League partner to emphasize the importance of women’s football in 2019, PepsiCo is now the first to renew this partnership as the sport charts a new course forward.

Fostering the Next Generation of Football Enthusiasts

As part of this renewed partnership, PepsiCo will extend its exclusive rights to the UEFA Women’s Champions League (UWCL) from 2025 to 2030, and also to the UEFA Women’s EURO 2029. This initiative is rooted in the objective to amplify the experience for fans, from grassroots levels to elite leagues. Key initiatives will be implemented to create immersive experiences for spectators, aiming to provide memorable moments that celebrate the game and its participants.

Pepsi itself will enhance its entertainment offerings with the