#Japan #Tokyo #Canon Marketing #PIXUS #SELPHY

Canon Marketing Japan to Reveal New Print Solutions at Oshi-Katsu Expo 2026

Canon Marketing Japan (Canon MJ) is set to showcase its latest experiential print solutions at the upcoming Oshi-Katsu Expo, a specialized exhibition for the fan engagement industry, which will take place from June 24 to June 26, 2026, at Tokyo Big Sight. Canon MJ aims to enhance the entertainment and events sectors by offering innovative printing technologies, encouraging collaboration with partner companies.

At the expo, Canon MJ will not only display existing services but also introduce new prototype print solutions currently under concept validation. The company is committed to generating new experiences and expanding collaborative opportunities in the entertainment and events industries.

About Oshi-Katsu Expo

Oshi-Katsu Expo is part of the broader Lifestyle Week, which features 12 specialized exhibitions related to various sectors, including fashion, beauty, and more. This event serves as a gathering point for businesses and services linked to fan engagement. Canon MJ will provide practical and easily implementable print solutions to address challenges faced by event organizers, such as installation costs, spatial requirements, and operational burdens.

Event Details:

• - Name: Oshi-Katsu Expo
• - Date: June 24-26, 2026
• - Venue: Tokyo Big Sight, 3-11-1 Ariake, Koto-ku, Tokyo 135-0063
• - Booth Location: East Hall 7, L36-46

Attendees can register for free until June 19, 2026. After this date, admission will cost 5,000 yen (tax included).

Key Exhibits:

1. Self-Photo Print for PIXUS and SELPHY (PoC in Progress)

This Android app offers a user-friendly self-photography and printing service similar to a photo booth. Visitors can effortlessly capture and print their photos themselves. The app includes custom frame options that change with seasonal events or campaigns, creating unique printed memories. While waiting for prints, users can display videos, promoting attractions and brand messages effectively. The system is designed for easy installation, simplifying the implementation process for businesses. Canon MJ is currently seeking corporate partners for this concept validation phase. More details can be found on their PoC Recruitment Page.

2. Random Print for SELPHY (PoC in Progress)

This specialized Android app for the SELPHY CP1500 printer creates a suspenseful entertainment experience. Users press a START button, which initiates a random selection of image prints directly from the printer. This element of surprise adds excitement to the experience, while also alleviating stock management issues associated with pre-prepared prints. Corporate partners can join the PoC initiative via the same recruitment link mentioned above.

Collaborative Case Studies:

• - Message from the SKY (MIHATSU Inc.):

In partnership with MIHATSU, Canon MJ offers a paid service at the Sky Promenade in Nagoya, allowing customers to print photos from their smartphones alongside a unique digital time capsule feature. The service combines physical prints with email delivery of their photographic memories and messages after one year, enhancing customer experience.

• - SELPHY x Selfie Exhibition (HYTEK & Hakuhodo i-studio):

This collaboration focuses on self-photography content experiences. The companies have updated products previously displayed in a selfie exhibition to align with the Oshi-Katsu Expo, integrating Canon's SELPHY printers.

Customization Services:

The mini photo printer iNSPiC PV-223 allows for easily interchangeable front plates, enabling customers to customize their devices with original designs suitable for various occasions. Custom orders can be placed starting from 50 units, delivering a personal touch to memorabilia or promotional items.

Canon's Printer Technology

• - PIXUS: A versatile inkjet printer series catering to both home and business needs. With a hybrid ink system, it excels in photo printing while maintaining clarity for text documents.
• - SELPHY CP1500: This compact photo printer uses dye-sublimation technology to deliver high-quality prints via Wi-Fi, suitable for events and customer engagement.

Canon MJ aims to enlighten and transform experiences through newly developed print solutions at the Oshi-Katsu Expo, paving the way for the future of fan engagement and event interaction.