ESG Expands Its Reach in Denmark Through Acquisition of CUBS Billing Solutions

In a significant move marking its expansion into the Danish market, ESG, a prominent leader in energy Software as a Service (SaaS) solutions, has acquired CUBS, the leading provider of billing solutions for energy providers and electric mobility facilitators in Denmark. This strategic acquisition not only broadens ESG’s operations but also promises to unlock innovative opportunities for Danish energy retailers looking to enhance their market share amid evolving energy demands.

ESG's robust software platform caters to a wide range of energy sector needs, providing essential solutions for market data management, billing, and asset oversight. With a proven SaaS architecture, ESG combines seamless integration with ongoing innovation, drawing on decades of sector experience, establishing its software as the preferred choice in global energy markets, particularly within Energy Retail and Renewables. Currently, ESG serves over 800 clients worldwide, impacting more than 50 million end users.

Matthew Hirst, ESG’s CEO, commented on this pivotal acquisition stating, "Our mission-critical software solutions play an essential role in the energy ecosystem. By leveraging our extensive market and technological expertise, we enable energy retailers and producers to thrive in today’s dynamic marketplace. This partnership with CUBS will catalyze innovations in customer engagement and retention for their clients. We are thrilled to welcome CUBS’ talented team to ESG, where our focus will remain on developing modern, reliable solutions that empower energy retailers to be agile, innovative, and competitive while enhancing their operational efficiencies."

The CUBS solution boasts a cloud-based, scalable billing framework that efficiently manages all business processes from energy consumption to final billing. With a reputation for supporting utilities aiming to prioritize customer satisfaction, CUBS has reshaped its offerings to meet the needs of both large and small energy providers, ensuring transparent, robust consumption settlements. Today, approximately 30% of electricity retailers in Denmark utilize the CUBS platform, which has quickly established itself as a market leader owing to its adaptability to emerging trends such as electric vehicle charging, prosumerism, and Power Purchase Agreements (PPAs).

Peter Ulka, CEO of CUBS, expressed excitement about the new partnership, asserting that the rapid electrification of Danish society has transformed the operational landscape for utility and energy retail companies. He noted, "Such transformations compel businesses to innovate consistently to retain customers, catalyze growth, and expand their market presence. With ESG's backing, CUBS will enhance how we support our customers and leverage ESG’s expertise to introduce new features and scalability to our advanced energy billing platform. Joining forces with ESG will yield numerous new opportunities for both CUBS customers and employees."

The acquisition is poised to enhance ESG’s service offerings while simultaneously elevating CUBS’ already established leadership in the Danish energy sector. ESG is recognized for its contributions to the energy landscape, aiding over 800 global energy companies in boosting revenue, improving efficiency, and driving business innovation throughout the energy value chain. By further streamlining complex, resource-intensive processes, the integrated solutions offered by ESG are set to optimize operations and significantly reduce operational costs.

As both companies move forward, their collaboration is expected to produce pioneering solutions that drive efficiency and sustainability within the energy sector, thereby making a lasting impact on the industry that operates at the heart of global economic activity. This partnership underscores ESG's commitment to enhancing client experiences and empowering energy businesses to adapt to the changing dynamics of the market. For more information, visit www.esgglobal.com and www.cubs.dk.