Empowering Future Marketers with AI: A Program Breakthrough
Business Breakthrough University: Next-Gen Marketer Training Program
Aoba-BBT, located in Chiyoda, Tokyo, has recently announced that its 'Next-Gen Marketer Training Program with AI Marketing Strategy Camp' has become eligible for the government's specific general education training grant. With this initiative, participants can receive up to 50% of the course fees back, easing the financial burden while acquiring essential skills.
Overview and Target Audience
This program specifically caters to mid-sized business owners and practitioners involved in marketing or DX promotion, as well as those responsible for employee training. It addresses the common challenges faced today:
Through a 3-month intensive program that combines 'AI utilization and strategic thinking', attendees will systematically acquire practical skills, enabling them to function as immediate assets in their workplaces.
Value Provided by the Program
The program offers practical insights ranging from marketing strategy formulation to execution support using AI.
AI-based marketing strategies and employee re-education are at the forefront of immediate business transformations and achievements in this curriculum.
Background and Significance of the Program
As the societal implementation of generative AI accelerates, many still grapple with crucial questions like which tools to use for which purposes and how to integrate them into business strategies. Aoba-BBT leverages its extensive experience, having trained over 50,000 graduates, to fill these gaps through this program. The objective is to provide the best solutions for marketing practitioners to implement 'strategic thinking in the AI era'.
Program Features
Program Information
About BBT University
Established in 2010, BBT University offers Japan's first 100% online Bachelor's degree in Business Administration. With 60% of the faculty being active business leaders and around 70% of students being working professionals, BBT is founded on the philosophy that universities should help students “learn” instead of just “teach.” The curriculum is designed to cultivate the skills necessary to thrive in a global economy.
About Aoba-BBT
Founded in April 1998, Aoba-BBT aims to foster leaders who can excel globally. The organization provides a broad range of educational programs, catering to everyone from young children to corporate executives. Its innovative educational technology supports customized learning environments, empowering students and professionals to achieve continuous growth. Aoba-BBT remains a leading company in the education sector, consistently evolving to contribute to the future of education.
https://aoba-bbt.com
Aoba-BBT, located in Chiyoda, Tokyo, has recently announced that its 'Next-Gen Marketer Training Program with AI Marketing Strategy Camp' has become eligible for the government's specific general education training grant. With this initiative, participants can receive up to 50% of the course fees back, easing the financial burden while acquiring essential skills.
Overview and Target Audience
This program specifically caters to mid-sized business owners and practitioners involved in marketing or DX promotion, as well as those responsible for employee training. It addresses the common challenges faced today:
- - Uncertainty on how to effectively utilize generative AI for business expansion
- - Lack of strategic perspective in marketing activities, reducing AI implementation to mere technicalities
- - Failures in employee training, which often ends at knowledge acquisition without practical application
Through a 3-month intensive program that combines 'AI utilization and strategic thinking', attendees will systematically acquire practical skills, enabling them to function as immediate assets in their workplaces.
Value Provided by the Program
The program offers practical insights ranging from marketing strategy formulation to execution support using AI.
- - Participants will engage with generative AI tools like ChatGPT, producing real-world outputs such as executive summaries, sales promotional brochures, catchphrases, key visuals, and rough drafts for TV and web videos.
- - They can revisit lectures whenever they hit a wall in their thought processes and engage in discussions with peers and instructors, refining their outputs.
- - The program is designed to foster the next-generation marketer capable of investigative thinking, brainstorming, and mobilizing their surroundings, all sparked by real workplace challenges.
AI-based marketing strategies and employee re-education are at the forefront of immediate business transformations and achievements in this curriculum.
Background and Significance of the Program
As the societal implementation of generative AI accelerates, many still grapple with crucial questions like which tools to use for which purposes and how to integrate them into business strategies. Aoba-BBT leverages its extensive experience, having trained over 50,000 graduates, to fill these gaps through this program. The objective is to provide the best solutions for marketing practitioners to implement 'strategic thinking in the AI era'.
Program Features
- - A three-month, practice-oriented curriculum that emphasizes real-world application.
- - Participants will go through three stages of learning: 'WHY-WHO' (Environmental Analysis/Objective Setting and Target Design), 'WHAT' (Strategy Formulation), and 'HOW' (Implementation and Tactics).
- - Participants will learn skills directly applicable in their roles, such as persona development, customer journey visualization, and prompt design using generative AI tools like ChatGPT.
- - The program features a hybrid teaching approach with faculty comprising researchers and practitioners, including Professor Seiji Kanno, an MBA from IMD in Switzerland with experience at Nestlé Japan and McKinsey & Company, and Ricky De Souza, a marketing consultant with expertise in practical AI usage across over 50 companies.
- - The online learning platform, AirCampus®, offers an integrated approach to learning with video materials, Zoom lectures, discussions, and practices.
Program Information
- - Name: with AI Marketing Strategy Camp
- - Duration: September 13, 2025, to December 6, 2025
- - Format: Online (Live Zoom lectures and AirCampus video materials/practice)
- - Tuition Fee: 330,000 yen (tax included)
- - Application Deadline: September 11, 2025, at 23:59
- - Official Website: https://bbt.ac/withai-mktgcamp
About BBT University
Established in 2010, BBT University offers Japan's first 100% online Bachelor's degree in Business Administration. With 60% of the faculty being active business leaders and around 70% of students being working professionals, BBT is founded on the philosophy that universities should help students “learn” instead of just “teach.” The curriculum is designed to cultivate the skills necessary to thrive in a global economy.
About Aoba-BBT
Founded in April 1998, Aoba-BBT aims to foster leaders who can excel globally. The organization provides a broad range of educational programs, catering to everyone from young children to corporate executives. Its innovative educational technology supports customized learning environments, empowering students and professionals to achieve continuous growth. Aoba-BBT remains a leading company in the education sector, consistently evolving to contribute to the future of education.
https://aoba-bbt.com
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