#Sustainability #China #Guangzhou #Innovation #Canton Fair

The 138th Canton Fair Opens with Emphasis on Innovation, Intelligence and Sustainability

On October 15, the 138th China Import and Export Fair, commonly known as the Canton Fair, officially kicked off in Guangzhou. This significant event attracted over 240,000 buyers from 218 markets, witnessing a substantial 10% increase in attendance compared to its previous sessions. Notably, there was a marked rise in participants from the European Union, the United States, and several nations involved in the Belt and Road Initiative.

This year's Fair puts a strong emphasis on several key themes: innovation, intelligence, and sustainability. With a record number of over 32,000 exhibitors, including around 3,600 first-time participants, the Fair aims to invigorate the global marketplace by infusing it with fresh ideas and diverse offerings. Moreover, the event features more than 600 New Collection Events, where approximately 63% of the showcased products incorporate cutting-edge technologies while 48% offer functional upgrades.

Among the exciting new developments at this year's Fair is the introduction of a dedicated Smart Healthcare Zone, which will operate during Phase 3 from October 31 to November 4. This innovative zone is designed to stimulate new growth engines for foreign trade, facilitate international collaboration, and reinforce the global healthcare supply chain. This area will exhibit groundbreaking innovations from 47 leading healthcare enterprises, presenting smart solutions such as medical robots, intelligent diagnostic systems, and various advanced technologies reflecting the rapid expansion of the global digital healthcare market.

The Canton Fair has evolved to redefine the buyer experience through the incorporation of smart technology. Participants will benefit from upgraded navigation services that include four intelligent tools designed to enhance the experience: booth navigation, complex guide systems, the ASK ME AI assistant, and smart direction kiosks. Collectively, these tools will provide easy and efficient navigation throughout the exhibition, making the sourcing experience smooth and convenient for all attendees.

In addition to its focus on innovation, sustainability is a central theme at the Fair this year. This commitment is evident as over one million eco-friendly and low-carbon products are on display. Furthermore, a pilot for modular booth construction has been introduced, aimed at reducing setup times, cutting costs, and minimizing environmental impacts through the use of reusable 'building-block' components.

The 138th Canton Fair, by uniting innovation, intelligence, and sustainability, not only reaffirms its essential role as a bridge connecting China with the rest of the world but also promotes trade, technology, and shared opportunities. This makes it an important event on the global trade calendar, drawing attention from various sectors keen on leveraging the opportunities presented by one of the world's largest trade fairs.

To register for attendance at this remarkable event, interested parties can visit the official registration page at Canton Fair Registration.